Panasonic official sponsor of UAE Football Association

Today, Panasonic Middle East announced the signing of a partnership agreement with the United Arab Emirates Football Association (UAE FA), to become the official electronics partner of the UAE FA, the official governing body for football in the United Arab Emirates.

Football is the number one sport in the UAE and Panasonic is committed to help the UAE FA develop local talent to be successful not just regionally but in a global arena. Panasonic's sponsorship is based on supporting a number of global events and activities that resonate with the company’s philosophy of contributing to society by providing cutting edge technology. Panasonic globally is an official Olympic partner. 

“At Panasonic we are always investing in our future and through this partnership we want to help the UAE FA develop and nurture champions of the future,” commented Mr. Kamran Khan, Deputy Managing Director of Panasonic Middle East & Africa.

“Football in the UAE is hugely popular and the UAE national teams have been performing consistently at international levels. Panasonic is a company in pursuit of excellence and we are proud to be associated with an organization that is promoting the talents of a nation in a global arena,” added Khan.

The agreement, which will initially cover the next three years, will see the Panasonic logo placed on the jerseys of all the UAE national football teams. The Japanese manufacturer will also have branding rights in the stadiums for all home matches.

This global agreement which ends in July of 2014 gives Panasonic a host of marketing and branding rights. Panasonic will also be able to display and market UAE FA national team merchandise.

“We are delighted to welcome Panasonic as an official partner of the UAE FA,” commented Mr. Saeed Abdul Ghaffar Hussain, Vice President of UAE FA.

“Panasonic will play an important role in the promotion of UAE football on a global stage. We are confident that the partnership between the two organizations in the pursuit of excellence will bring rewarding benefits to our youth,” added Mr. Husssain.

Panasonic constantly devotes both time and energy to the world of sports. The pursuit of perfection is the result of teamwork, complete dedication, and the determination to encourage the spirit of sporting excellence across the globe. In the Middle East, the union between a dynamic and innovative brand such as Panasonic and the UAE FA will enhance the profile of both institutions.