Peugeot’s three new stars sparkle at the Abu Dhabi International Motor Show

Press release
Published December 26th, 2010 - 04:00 GMT

Peugeot has pulled out all the stops on the occasion of the Abu Dhabi International Motor Show (ADIMS) which opens its doors this year on the second week of December. The brand of the Lion is celebrating its 200 years by offering its fans a display that answers everyone's expectations. Three all new Peugeot signature models will be showcased at ADIMS and the company will announce accompanying deals whose sparkle will match the Peugeot 3008, 5008 and RCZ appealing at the show.

In an exclusive press conference, Mr. Jamal Sahl - General Manager of Peugeot's Regional Office in the Middle East – stated: "Our participation in this exhibition is highly important as our customers are keen to visit our stand every year, to learn about our new models and offers." He also added: "Our brand has garnered admiration and praise in the Middle East, particularly in the United Arab Emirates. Not only have the designs of our models been highly acclaimed, but the high credibility of our offers, our after-sales service and the consistent availability of spare parts have also enabled Peugeot to expand its share of loyal customers in the market. The amazing new models on display will reinforce the bond that ties Peugeot to its discerning fans."

Peugeot celebrates its bicentennial this year, and on this occasion, a spectacular series of avant-garde models is being launched across all markets: the "Peugeot 3008", its first highly-sophisticated crossover; the "Peugeot 5008", a family car with unique safety features; and, finally, the "Peugeot RCZ", a spectacular sports coupé with a powerful turbocharged engine, which won the 38th edition of the Nürburgring race, following its launch this year.

Background Information


Stimulating and rewarding driving, a sleek design and uncompromising quality are the brand’s commitment to its customers and contribute to the emotion that each PEUGEOT provides.
Present in almost 160 countries with more than 10,000 sales outlets, PEUGEOT grew by 4.6% in 2015 with 1,710,000 vehicles sold worldwide. PEUGEOT combines Design, Style and Emotion in all areas, with its ambition to be the world’s high-end generalist brand.

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