RAK Ceramics credits strong relations with top design houses from Italy, Spain, France and UK

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has partnered with the top design houses in Europe to reinforce the company’s in-house team of designers based in Ras Al Khaimah, Spain, Italy, France and UK. RAK Ceramics further revealed that it continues to aggressively invest in modern tile manufacturing technologies and in-depth research programs to better understand customer habits, lifestyle tastes, color preferences, social patterns, as well as geographical locations, climatic conditions and other crucial factors that are critical in designing new products. 

Employing in-house designers and consultants from Italy, Spain, France and UK is particularly crucial in conceptualising and implementing new product designs and effects as Italian and Spanish designs are greatly in-demand worldwide. RAK Ceramics has already introduced several premium-class products inspired by Italian and Spanish designs such as the Stone Art Collection, Orion Collection and the Top Class Collection. 

Abdallah Massaad, Deputy CEO, RAK Ceramics, said: “Our in-house designers are regularly in touch with our consultants from all over Europe, particularly in Italy and Spain, which are the best places to look for new designs and technology. RAK Ceramics’ collaboration with Italian and Spanish design houses has been very successful as the designs that we have introduced have become trend-setters and received excellent response from our customers worldwide. We will continue to build on our strategic relations with renowned design houses as part of a long-term strategy to reinforce RAK Ceramics’ stronghold of the global market.” 

“RAK Ceramics also strongly believes in the critical importance of understanding customer needs and adopting the latest technologies to maintain our flexibility to launch new and customised products that satisfy the evolving requirements of our global clientele. In this regard, RAK Ceramics continues to aggressively invest in research activities to better understand the habits of customers, their lifestyle tastes, colour preferences, social patterns, as well as environmental conditions and other contributing factors that help us determine the best designs for each target market. We are constantly at work to fill market gaps and take advantage of advances in technology to introduce trend-setting, innovative product designs and concepts,” added Massaad. 

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAK SLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.