RAK Ceramics to serve as main sponsor of UAE Logos 2010

Press release

Published December 26th, 2010 - 04:05 GMT

Al Bawaba

RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it will serve as one of the main sponsors of UAE Logos 2010, a pioneering initiative that is being organised in collaboration with the Ministry of Social Affairs, Government of Dubai, Dubai Customs, Dubai Corporation for Ambulance Services and Dubai Autism Centre. UAE Logos 2010 will be held from today December 1 to 7, at Dubai Festival City.

One of the highlights of UAE Logos 2010 is the presentation of a world record-setting billboard with the most number of logos, including RAK Ceramics' 1 x 2-metre logo. The world-record attempt has been officially recognised and accredited by Universal Record Database (URDB) World Records for having the “Most Logos on a Billboard.” RAK Ceramics further revealed that it will be showcasing its eco-friendly range of products during the weeklong activity and will conduct awareness campaigns at its own kiosk to educate visitors about the strategic advantages of its latest range of products.

Abdulla Mahmood, Head of Marketing Communication, RAK Ceramics, said: "Being the world's largest ceramic tile manufacturer, RAK Ceramics is proud to be associated with a record-breaking billboard that will have the most number of logos. Through our participation in this novel initiative, we also hope to add colour to the event by highlighting the importance of creativity and innovation in promoting UAE products and services to the global market. We are also pleased that UAE Logos 2010 is being organised for the benefit of civic-oriented organisations, which is perfectly in line with our corporate social responsibility program. In this regard, part of RAK Ceramics' sponsorship commitment will go to the Dubai Autism Center and Dubai Rehabilitation Center. We look forward to a very productive and successful event for all participants as well as all the beneficiaries of UAE Logos 2010."

UAE Logos 2010 has been organised to provide all participants an unmatched platform for international publicity and exposure through extensive PR, print, TV, radio, online and outdoor campaigns. Several fun-filled activities have also been lined up during the weeklong event, which coincides with the UAE National Day celebrations.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitaryware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.