REDTAG opens at Safeer Mall, Ras Al Khaimah

Press release
Published July 21st, 2011 - 08:12 GMT

Al Bawaba
Al Bawaba

With the opening of its 12th store in UAE at Safeer Mall, Ras Al Khaimah on Wednesday 20th July 2011, the REDTAG Group now boasts 72 stores in the Middle East. The Dubai-based value fashion chain has dramatically altered the region’s retail landscape in a short span of time by offering an affordable range of quality fashion wear for men, women and children as well as home ware. 

Ernest J. Hosking, CEO of the REDTAG Group said, “By opening our 12th REDTAG store in UAE, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in UAE. REDTAG is already a force to be reckoned with in Bahrain, Kuwait, KSA, Qatar & Jordan and we want the brand to achieve the same stature in UAE during 2011. Shoppers at the REDTAG store at the Safeer Mall can expect to pick up good quality kids fashion wear at affordable prices. They can also expect to see new collections in the store regularly and frequently”. 

Riaan Albertyn, REDTAG stylist said "The opening of our 12th store in UAE is a clear indication that customers will always seek out the latest fashions - but at the best possible value. A ‘Desire To Be Different’ is the main concept behind our new Summer Collection at the Safeer Mall store and it promises to entice! Bold and bright colours replace the classical black. Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The season’s key items are also available in our fashion collections. All our key items have been updated to the latest fashion trends. So if you want to be different, just drop in at REDTAG!”

Background Information

Redtag

With 365 days of value, Redtag is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality and availability of a wide range of sizes, shapes and colours make Redtag the first choice for value-conscious customers. The Redtag Group is a part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia that operates hypermarkets, supermarkets, convenience stores and malls. Redtag has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.

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