Samsung delivers stylish design and enhanced performance through the New ST95, ST90 and ST30

Samsung Electronics, a global leader in digital media and digital convergence technologies, announced today the ST95, ST90 and ST30, the latest additions to its ultra-slim, stylish design range, delivering the perfect balance between style and functionality. The latest launches reinforce Samsung’s ambition to produce high performing, fashionable and portable models for all customers, which still maintain a premium and high quality feature set to guarantee great images.

The ST95, ST90 and ST30 boast impressive performance features within their ultra-slim line design. With each device measuring 16.5mm (ST90), 16.9mm (ST30) and 17mm (ST95), the new cameras ensure users have the most sleek and stylish compact cameras in the market to match their personal style. The compact design of each model has been specifically developed to improve the overall usability and function of the cameras. The ST95 and ST90 range boasts five fashion leading colors – silver, indigo blue (ST95 Black), pink, purple and orange – the ST30 features a unique design finished with a high quality metal body, and whatever the color of your party outfit, the ST30 has a color to match it – choose from silver, black, lilac, pink and lime to match your mood.

The ST90 and ST95 incorporate leading features to maximize performance in any situation, delivering high image quality. These features include a 26mm wide lens plus a 5x optical zoom to ensure users can capture every detail within the frame while delivering a deeper image perspective. They also boast high definition with 16 megapixels for the ST95 and 14 megapixels for the ST90, delivering sharp, crisp and highly detailed photographs in any environment – The ST30 provides great value by bringing together an attractive design with a set of features, which guarantee great images on the move. The ultra-compact model ST30 comes with a 28mm lens and 3x power optical zoom.

Mr. BJ Kim, Director of the Audio Visial Sales Group, Samsung Gulf Electronics said: “Today’s launch reinforces Samsung’s ability to balance our consumers’ needs for style and design whilst still maintaining high performing innovative features. We know that our customers are passionate about compact and sleek design and following the global success of the ST60 and ST70; we have upgraded and streamlined the optical performance within the slim-line outer body to meet these demanding requirements. The design has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience.”

Both cameras ST90 and ST95 include 720p HD Movie recording, the ST95 also supports H.264 codec, providing 2-4 times longer recording capabilities compared to conventional models with MPEG-4 OR MJPEG. Capturing high quality video to share and enjoy with friends is a must-have function, and the latest ST range makes sure people can effortlessly capture and create through the HD shooting and HD playback movie functions. The ST95 also reaches new levels of interaction with the consumer, through newly developed Smart Touch 3.0 User Interface which works with a 3.0” wide multi-purpose LCD touch screen, so users can quickly access, manage and use key features like they would on a modern day Smart phone.

To ensure that the camera reaches the high-performing standards required by today’s passionate camera users, the ST range also boasts Smart Filter and Smart Album functions. The Smart Filter delivers a high-performing artistic edge to both still shots and videos, through the miniaturizing effect, compositional contrast, with a Vignetting filter and the Fish-eye setting to provide a cool, unique and stylized finish. For all those photos of friends, birthday parties and celebrations with loved ones, the Smart Album automatically organizes photos by type, date and even by face recognition, so you can always find your best friend amongst your favorite photos for added ease of use.