Samsung launches WB700 and WB210 range of sleek cameras

Press release
Published May 30th, 2011 - 09:27 GMT
WB700 FS S Camera
WB700 FS S Camera

Samsung Electronics, a global leader in digital media and digital convergence technologies, announced today the launch of the WB700 and WB210– two ultra-zoom, wide angle cameras that boast intuitive features to make it easier to take great pictures on the go. The Samsung WB700 and WB210 cameras have been designed to deliver clear and detailed pictures, controlled through an intuitive new Smart Access user interface, all packed into a sleek and super-portable camera.

The Samsung WB700 features a 24mm ultra-wide Schneider KREUZNACH lens to capture the perfect wide shot, as well as an outstanding 18X optical zoom and 1.3X Smart Zoom. The WB700 delivers sharp images with incredible detail in close up thanks to the camera’s 16 Megapixel (MP) CCD sensor. The flexibility of the WB700’s lens and zoom functions means that you can capture a broad landscape in the same 16MP detail as a bubbling brook in the distance.

The new WB210 boasts a long 12x optical super zoom lens set in a slim-line 22.4mm body, to make capturing distant subjects in perfect detail easier than ever. The new camera also includes the option of a 21mm wide angle setting, through its super wide shot mode, to get deeper shots at close range – perfect for capturing landscape scenes or big groups of friends when on the move. The WB210 also includes 14 Mega Pixel photo quality, for crystal clear pictures, and a large 3.5” touch screen with Samsung’s new Smart Access UI system to deliver unprecedented usability. The camera also delivers HD quality movie recording, as well as face detection to ensure you never miss your family and friends from your pictures.

“The new ultra-zoom range offers perfect high-performance all-rounder compact digital cameras that allow users to capture great quality images, with ease, and in any situation,” said Mr. BJ Kim, Director of the Audio Visual Sales Group, Samsung Gulf Electronics. “The WB700 and WB210 combine to provide a range of comprehensive point and shoot solutions with the option to extend into a range of Smart Features to challenge and inspire creativity for its users. These cameras offer some of the most powerful zoom capabilities available today, but within a slim design that can easily slip into any pocket or bag.”

Enjoy Smart Features
Both cameras feature Smart Filter 2.0 – the next generation in Samsung’s special effect filter technology, to give users the opportunity to change the mood of their still images and movies with new modes including; Soft Focus for smoother looking images, Half Tone Dot effect and Old Movie - for a retro style shot and an Enhanced Movie Filter to capture special moments.

The WB210 includes the innovative Smart Access user interface, delivering easy access and control. The UI function also allows users to drag, click and control ‘app-style’ icons, easily flip through photos and control the camera’s features including aperture and shutter speed.

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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