Emirates Airline, a global connector of people and passions, announced a three-year shirt sponsorship agreement with Portugal’s most successful football club, Sport Lisboa e Benfica, usually known simply as Benfica, at a press conference today in Lisbon, Portugal.
Just ten months after Emirates partnered with the club as the Official Airline, Sir Tim Clark, the airline’s President, joined Luis Filipe Vieira at the Estadio da Luz to sign the deal to become Main Sponsor. Among other benefits, this sponsorship will see the iconic Fly Emirates logo on the front of the SL Benfica jersey until the end of the 2017/18 season.
A special version of the new season's kit featuring the Emirates branding which will be on sale from 1st July, was showcased today at the press conference.
Along with the Benfica agreement, Emirates’ on-going commitment to expand its presence in the country is today emphasised with the confirmation of a second daily flight to the city starting in early 2016. Lisbon joined the airline’s route network in July 2012, and since that time nearly 500,000 customers have travelled to and from Dubai, to Portugal.
This additional daily flight will increase capacity on the route to over 10,000 seats each week. For customers in Portugal, it means more opportunities to experience the award-winning Emirates product, and easy and convenient travel choices to Dubai and beyond.
Sir Tim Clark said this of the partnership: "Expanding our connection with Benfica today highlights our commitment to sports sponsorship around the world, a marketing strategy adopted at an early stage of the airline’s 30 years. As one of the top football club’s in Europe and with a strong international appeal, Benfica is well placed to join the Emirates sponsorship portfolio.
"This announcement is not just about sport, it is also an Emirates investment in Portugal. Since we started flying from Dubai to Lisbon in 2012, we have experienced a sturdy demand for our daily flight and now we look to 2016 and doubling the ways to increase the mutually beneficial trade and tourism our flights brings to the country." Benfica President, Luis Filipe Vieira, said, "We share with Emirates a bold and modern vision, a growth strategy sustained in medium and long term projects and in the non-conformity of those who always assume new challenges.
"The strength of a new idea was the seed of our foundation in 1904. From now on the strength of this new partnership with Emirates will make us fly higher and reach further. Sport Lisboa e Benfica was born in Portugal, but it's a club of the world that turned global with Eusebio, Coluna, Simoes, Jose Augusto and many other players who left a heritage of amazing football and european conquests that we aim to repeat.
"After the partnership with our youth football, to be able to announce Emirates as the main sponsor of Benfica's professional football is an honour and a responsibility. Benfica will now be a part of an elite group of football clubs of which many aim to be a part of, but few succeed, to show off Fly Emirates on their jerseys! We will know how to honour this responsibility."
