The National Basketball Association (NBA) has struck its first cryptocurrency sponsorship deal with the famous crypto exchange Coinbase aiming to increase its presence in the crypto sphere ahead of its 75th anniversary. With this multi-year tie-up, Coinbase, which is traded on the Nasdaq and was up 3.5% on Wednesday afternoon, can get exposure on all NBA platforms, including the WarnerMedia property Turner Sports, NBA G League, NBA 2K League, and ...
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