Technogym launches innovative VISIOWEB platform in Arabic

Press release

Published May 9th, 2011 - 11:03 GMT

VISIOWEB is a unique digital platform that transforms workout time into wellness time and is now available in 14 languages

Technogym, the global developer of fitness equipment and provider of comprehensive wellness solutions headquartered in Italy, introduces a new and innovative solution for combining work, recreation and fitness with the launch of VISIOWEB in Arabic.

VISIOWEB, a unique digital platform integrated into Technogym’s cardiovascular equipment, transforms workout time into wellness time and is now available in 14 languages, and is the first of its kind to be available to Arabic speakers.

Christian Dietrich, Managing Director of Technogym Emirates LLC commented, “We are proud to be the first company to offer such developments that cater to our Arabic speaking client base. Configuring the integrated technology into a language that our local patrons can utilise reflects Technogym’s on-going commitment towards adapting its wellness solutions to meet the diverse requirements of end users.”

The technology is available for Technogym’s Excite range, a comprehensive cardiovascular collection of fitness equipment available in a variety of designs. VISIOWEB augments the wellness experience by combining time spent training with the added benefit of built-in entertainment.

The interactive technology facilitates an internet, TV and iPod connection during training sessions to offer entertainment that includes music, games and browsing. VISIOWEB also combines a revolutionary business tool for operators to communicate with members, decipher their expectations and improve on overall service level by providing an enhanced experience. Members are also able to plug and train using the Technogym Wellness System Key to guide users through an entire programme that is applicable with the Excite range.

“We hope that the connectivity and accessibility of this platform will give users of Technogym equipment in the Middle East the luxury of multi-tasking while they work-out and encourage them to dedicate more time to their overall wellness,” continued Dietrich.

VISIOWEB in Arabic will be showcased at The Hotel Show, the region’s premier tradeshow for innovative trends in the hospitality sector, on 17-19 May 2011. The integrated technology will be available for order in the UAE in June 2011.

Background Information

Technogym

Technogym is known all over the world as "The Wellness Company" - a company that has helped to develop the hedonistic concept of "fitness" into a true lifestyle: Wellness. Living the "Wellness" lifestyle means regular physical activity, correct nutrition, and a positive mental attitude.
Technogym's mission is to help people live better, and the company achieves this by providing the best possible gym equipment, services, content and programmes, all of which use technology to connect to one another so that users can experience Wellness no matter where they are: this is the Wellness Connected Experience. Indeed, everyone can find their own content and training programmes on any Technogym equipment and on any personal device.