Tiffany designs the ultimate key to fashion

Press release
Published January 12th, 2011 - 08:14 GMT

Tiffany & Co., the world renowned American style icon, has launched its amazing Keys Collection that includes an array of fanciful designs: medallion-shaped keys that promise access to wondrous places; romantic heart-shaped keys that might keep love letters private; poetic flower-topped keys that are graceful and feminine; and luxurious keys set with sparkling white or yellow diamonds. 

The collection is inspired by keys from the Tiffany & Co. archives. The work of skilled goldsmiths and silversmiths, these exquisitely crafted vintage keys unlocked jewelry and keepsake boxes, albums, diaries and steamer trunks, as well as private clubs and country manors. Other archival keys encrusted with gems were designed as brooches and charms, incorporated in a coat of arms or given as gifts to heads of state. 

Pegah Goldooz, Director of International Brands, Damas Jewellery, said: “These magical talismans are reworked in the Tiffany Keys Collection, each with a storied past now open to intriguing new interpretation in iconic pendants and charms. Crafted with utmost quality and suspended from fine, ball or oval-link chains, each one is elegantly expressed in 18 karat yellow or white gold, platinum with diamonds or sterling silver.” 

Worn alone or layered, Tiffany keys are innately chic, keepers of a mysterious message for the key holder to know and the curious to imagine. Each piece is perfectly designed to charm the wearer and the onlooker alike as the collection brings into play the creative side of its wearer, by lending itself to a variety of delightful tactile manifestations. 

The Tiffany keys collection is now available at all Tiffany & Co. boutiques in Dubai and Abu Dhabi.

Background Information

Tiffany & Co.

Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'.

All Tiffany & Co. designs are presented in the Tiffany Blue Box recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there are Tiffany & Co. boutiques at BurJuman Centre, Deira City Centre, Dubai Mall, Atlantis and Mall of the Emirates. While in Abu Dhabi you’ll find them at the Abu Dhabi Mall and the Marina Mall.

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Shazia Malik
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