Yahoo! Maktoob gives celebrity news a makeover with launch of OMG! Arabic platform

Press release
Published December 26th, 2010 - 04:03 GMT

Yahoo! Maktoob unveils all the latest details of the Middle East's entertainment elite with the launch of a new OMG! celebrity news site catering specifically to the Arab world. From behind-the-scenes analysis to celebrity profiles, the Arabic site will feature the most up-to-date news from the region and beyond all within the OMG! global interface.

The site automatically consolidates thousands of links and posts from throughout the region's online community, offering visitors the unique opportunity to contribute and develop the site's daily headlines. The Middle East's hottest trends will also be reviewed in forums available exclusively to the OMG! site and can be accessed from wherever users are and across all devices.

Ahmed Nassef, Vice President and Managing Director of Yahoo! Middle East, says that the Middle East entertainment industry has always been incredibly colorful, with icons from the cinema and music industry dominating a host of celebrity-focused media. The new OMG! site is thus part of Yahoo! Maktoob's aim to provide the millions of internet users in the Arab world with personally relevant content, making Yahoo! Maktoob the center of their online lives by connecting them to the people and things that matter to them.

"Originally a news aggregator, OMG! has seen an explosion of user involvement as technology enables people to connect and voice their enthusiasm like never before," comments Nassef. "In this part of the world in particular, celebrity icons extend well beyond national borders to embrace the affection of people of all ages and backgrounds. Few opportunities exist for these audiences to congregate within one region-wide forum, and it is our goal to have OMG! Arabic serve as a locally relevant platform designed for the public and incorporating their views and opinions."

The inauguration of OMG! Arabic comes on the heels of Yahoo! Maktoob's recent launch of its new Arabic and English home page for the Middle East, bringing together the best of the Web with the best of Yahoo! Maktoob all within a single destination. 

Background Information


Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. 

Headquartered in Sunnyvale, California, Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. Yahoo! acquired largest Arab community "Maktoob" in 2009 to form "Yahoo! Maktoob" portal.

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