Aptec ignites Oman IT market with Business Solution Roadshow

Press release
Published May 11th, 2011 - 06:59 GMT

Aptec Distribution & Track Distribution, part of Aptec Holdings, one of the largest technology distributors in Middle East, Turkey & Africa's, has successfully hosted a special seminar for its channel partners in Oman on 4th of April at the Intercon Hotel Muscat. Represented by all the business units of Aptec & Track Distribution, over 60 key resellers were briefed of the strategic value proposition by the Aptec Group at the event Dubbed “Business Solution Roadshow”. Aptec also took the opportunity to inform its partners of the intention to open a regional branch office in Muscat soon. Towards this it has already appointed a Country representative for Oman and has in-country resources to support many of its strategic brands.

"As a distributor, we have a commitment to our partners to help them maximize revenue opportunities and this road show highlighted some unique solutions offered by our vendor partners," said Bahaa Salah, Managing Director for Aptec Distribution FZ LLC. "In the current economic scenario, it is important for the channel to offer the right balance of products, services and solutions that will give their customers a measurable ROI. We feel we have the right tools to help them do this.

Govind Haridas, Business Unit Manager for Security & Storage at Aptec Distribution agreed. According to Haridas, resellers are the backbone of Aptec's business operations in the region. "This road show gave us the opportunity to re-introduce our business units and the various vendors we represent along with the latest offerings from them. We could also present our value proposition to our customers while updating them of the latest initiatives at Aptec."

Santhosh Kumar, Business Unit Manager for Software at Aptec Distribution said “The recent infrastructure development has motivated us to have more focus in the region, the channel is well established and partners are keen and eager to invest in newer technologies and solutions. The Aptec business conference was a great opportunity for all partner community to come close to Aptec team and learn more on our offering. I am personally very excited about the enthusiasm of various partners in learning about new technology and solution offerings.”

 “Oman is now emerging as a regional business hub as well as a major destination of foreign direct investments in the GCC due to the government's strong support to the business community and its determined efforts to develop various industry sectors” said Carlos Tannous, Hewlett Packard (HP) Business Unit Manager. “Aptec Oman Forum gave us the opportunity to meet all our partners and to understand their specialization level on the latest technologies (Data Center Solution, Cloud Computing, Disaster Recovery, Virtualization, etc.). Based on the information we gathered on our partner’s expertise and their targeted market verticals, we have now a solid strategy on how to align ourselves with them as an HP Value Add Distributor and what value proposition we can provide to each HP business partner” Tannous added.  

Aptec took this opportunity to launch a special promotion for its partners in Oman who attended the conference. Resellers were given slabs of achievements, where they can win exciting prizes starting from Ipads to weekend Stay at Burj Al Arab or even a fully paid trip for 2 to Malaysia and more. 

Aptec plans similar road shows across the GCC countries soon. 

Background Information


APTEC is a leading focused broad line distributor, with a clear vision to provide resellers in the Middle East, Turkey, Africa and Commonwealth of Independent States with a one-stop-shop for a complete range of leading IT and telecommunications products and services.

The group is distributing top industry brands covering Services, Networking, Software, Hardware, PC Components and Telecommunication products. More than 400 employees and 5 subsidiaries and locations in the UAE, Saudi Arabia, Kuwait, Egypt, Lebanon and Turkey, are serving the emerging core markets of the region.

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