The Digital Media industry has undergone staggering growth in the last few years, accompanied by an increasingly complex measurement challenge. While some are still trying to understand comparability between the Web and some forms of traditional print and broadcast media, emerging media and devices have already changed how people use online sites to search, read news or participate in social networking. With the ability to access services from televisions, mobile devices or even game consoles, to timeshift when downloading music and podcasts to listen to later and to install widgets and RSS feeds, the increasing fragmentation of Digital Media is making it more and more complex to measure and monetise online activity.
At the International Conference on Online Media Measurement (I-COM), to be held 5-8th February, 2008 in Barcelona, delegates will explore the latest online measurement issues facing the Digital Media Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices across media platforms and different forms of measurement.
Mohammed Jaradat, Interstandards’ General Manager said: “We are glad with this collaboration. Whether you are a Media Buyer, Web Publisher or an industry regulatory, I-COM, in fact, is a unique opportunity to discuss international standards and industry best practices, share experiences, and address concerns.”
“It is indeed and opportunity to learn something new and discuss variety of ideas with people from around the world. Our collaboration with I-COM entitles members in Interstandards Website Quality Certification Program for a generous discount off the conference delegate fees. Such collaboration is assumed to encourage Arab delegates to attend the conference, hence, being part of decision making for the industry and on the global level” Jaradat added.
I-COM has been conceived with the participation of the international bodies representing the most influential participants in the Digital Media industry including leading international media associations and online measurement champions from around the world.
