According to AFP, Facebook said Tuesday it was reconfiguring its News Feed, in a move aimed at giving people more information about what is happening to "the friends you care about."
The changes, unveiled by the world's biggest social network, aim to decrease reliance on what is known as "referral" traffic, or the sharing of news articles or other content.
"The goal of News Feed is to show you the content that matters to you," said a blog post by Facebook's Max Eulenstein and Lauren Scissors.
One of the key changes aims "to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it," the blog said.
To make room, Facebook will push down items such as commentary on a news story or another person's post.
The movie was part of Facebook's recognition that many people, "don't enjoy seeing stories about their friends liking or commenting on a post".
Facebook also will relax its previous rule that prevented people from seeing multiple posts from the same source.
This change is aimed at "improving the experience for people who don't have a lot of content available to see," wrote Eulenstein and Scissors.
"Previously, we had rules in place to prevent you from seeing multiple posts from the same source in a row. With this update, we are relaxing this rule. Now if you run out of content, but want to spend more time in News Feed, you'll see more."
The concern is that the changes could possibly drive down "referral traffic"- such as one based on articles shared from newspapers. Meanwhile, Facebook is reported to be carrying out talks with major media organizations to host this content as part of its aim to target news at specific readers.
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