Nakheel - the UAE's property developer - has appointed Ms. Dina Al Jaflah as General Manager for its first golf development Jumeirah Golf Estates.
Ms. Dina will oversee all the project aspects including planning, design, tendering, construction, managing, maintaining, and dealing with all customer relations; she will lead a team of highly skilled operational and functional professionals to ensure Jumeirah Golf Estates is delivered with the highest quality standards.
Nakheel has created an unprecedented alliance at Jumeirah Golf Estates with golfing superstars Greg Norman and Vijay Singh joining to create one of the world's largest golf real estate projects. Jumeirah Golf Estates will be one of the finest residential communities and golfing destinations in the world, boasting world class golf courses surrounded by the finest residential opportunities in Dubai. The four environmentally themed courses - Earth, Fire, Water, and Wind - mirror the elements of nature, integrating seamlessly with distinct gated communities, featuring a variety of housing opportunities, world class amenities and premier services.
Ms. Dina joins Nakheel from PCFC where she had responsibility for Ports and Dry Docks in the role of Assistant Manager for the Environmental Health and Safety Department. Prior to this, Ms. Dina graduated from California State University with a masters degree in Environmental Studies - Policy & Planning, prior to which she acquired two BA degrees in Environmental Science and French, concentrating on French Architecture at the prestigious Sorbonne University in Paris.
Sultan Ahmed Bin Sulayem, Executive Chairman, Nakheel, said: "Ms. Dina has a strong technical background and will bring great expertise to the overall development at Jumeirah Golf Estates. All of our developments and golf courses will be designed and built to protect and enhance the environment; Nakheel Golf has already received global recognition for its policy of adopting environmental best practices and Ms. Dina's environmental grounding will ensure that these practices continue long into the future."
Ms. Dina Al Jaflah, General Manager, Jumeirah Golf Estates, said: "Nakheel introduces its first golf development with four astonishing courses, all set in a private community where the golf courses are literally your backyard; you can indulge yourself with the best restaurants at the clubhouse or take advantage of the many activities available such as tennis courts, fitness centres, spa, and billiard room; or you can simply kick back, relax and enjoy the serene views with your family during a BBQ.
"The infrastructure and masterplan have been completed by the world's finest planning consultants well ahead of time, with the project construction cost and time line well considered. In this day and age there is a high demand for sustainable development and it's the duty of both the developers and the management team to protect and enhance the environment of the overall project; this is something I am passionate about and therefore the environmental approach to Jumeirah Golf Estates will be unique.
"We have chosen to improve and heighten the indigenous flora and fauna, while researching ways to minimise water consumption at each course. The newly created Eco-signature courses adhere to strict guidelines that we have established as the minimum standard. In the UAE, particularly, golf courses consume large amounts of water; to reverse this high consumption rate, each course within Jumeirah Golf Estates will use the latest in eco-friendly technology such as soil amendments, reverse osmosis, and treated sewage water, which will reduce the consumption by up to 30 per cent, creating some of the world's most ecologically sound leisure developments."
This appointment is part of a number of announcements that have been made over the past two weeks as Nakheel restructures its senior management team
in order to enhance customer focus and delivery, and to prepare for the next stage of growth and profitability. Each Nakheel project will now act as an autonomous strategic business unit complete with its own management, budget and team.
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