Al Majid Motors and Kia Motors Introduces ‘Niro HEV’ at 3rd International Conference on Future Mobility

Press release
Published November 7th, 2017 - 09:45 GMT
Bolstering driving range and cutting CO2 emissions in the hybrid crossover SUV segment
Bolstering driving range and cutting CO2 emissions in the hybrid crossover SUV segment

Al Majid Motors Company, the exclusive and sole distributor for KIA Motors in the UAE, is introducing KIA’s ‘Niro HEV’ - a dedicated hybrid sports utility vehicle - at the 3rd International Conference on Future Mobility (ICFM). The conference will run from 7th to 8th November 2017 at the Grand Hyatt in Dubai, and represents the region’s largest and most influential annual gathering of leaders in smart, clean, intelligent and connected mobility.

KIA’s Niro HEV complements the theme of this year’s ICFM, ’Towards Sustainable and Intelligent Mobility’, as it bolsters the driving range for one of the few available hybrid crossover SUVs. The vehicle uses an advanced parallel hybrid system that switches between gasoline and electric power, and charges the battery whenever it can. The system is seamless and responsive while achieving class-leading efficiency and cutting CO2 emissions to a low of only 88 g/km.

The KIA Niro HEV features a new Kappa 1.6-litre GDJ engine, which generates output of 105ps at 5,700 rpm and peak torque of 15.0 kg m at 4,000rpm. The engine provides the perfect match for the Niro hybrid system, which offers a combined maximum output of 141 ps. Equipped with the permanent magnet electric motor providing up to 43.5ps on its own, the electric motor also assists the gasoline engine in hybrid mode and recharges the battery during deceleration.

Driving in harmony with ecological ideals: Driving a hybrid reduces dependence on fossil fuels, saves on fuel costs, and significantly decreases carbon emissions. The lightweight and dynamic Niro HEV allows drivers to enjoy exploring their natural surroundings while also protecting them.

The vehicle is also equipped with a suite of advanced features including a Tire Pressure Monitoring System, Dual-Zone Full Auto Temperature Cooling Control, Electronic Stability Control, Hill-Start Assist Control, Parking Assist and Wireless Smart Phone Charging, among many others. Drivers will also be able to choose the colour and interior packages to match their individual tastes. 

In line with its long-term structural growth programme, KIA Motors will be introducing more than 39 new and facelift models before 2020, all of which feature the latest engine technology, innovative safety features and the very best interior refinements.  These advanced features will be enclosed within leading, eye-catching exterior design concepts. Al Majid Motors is excited to be continuing its fruitful partnership with KIA and putting its sustainable and environmentally friendly technology toward achieving greater sustainability on UAE roads. 

Background Information

Al Majid Motors

Born of one man's vision, enterprise and drive, the Juma Al Majid group of companies had a modest start in the year 1950. After the passage of half a century, Mr. Juma Al Majid, founder and chairman, still remains the guiding light and inspirational force behind the organization's phenomenal success.

His simple but highly effective philosophy of satisfying customers, small or big, through a mix of honesty, integrity and social awareness has become ingrained in all aspects of the business and is truly responsible for the group's unrivaled success.

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.

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