Bentley Activates Colleague Support for Sustainability Goals on World Earth Day

Press release
Published April 25th, 2021 - 11:24 GMT
Bentley Activates Colleague Support for Sustainability Goals on World Earth Day
During the event
Bentley marks World Earth Day by inviting colleagues to participate in team activities focusing on climate change and sustainability goals

Bentley’s 4,000 colleagues in Crewe and across the world are supporting Volkswagen Group’s #Project1Hour campaign by devoting one hour to a digital team activity focused on better understanding climate change and identifying actions and opportunities to make a difference on a personal and professional level. 

The #Project1Hour initiative, which is also being undertaken by many regional teams and retailers around the world, will focus upon accelerating key parts of Bentley’s Beyond100 strategy where colleague behaviour and awareness can help make an even greater difference. It will also help colleagues to identify their own carbon footprint and identify actions they can take on a personal level.

The Go Paperless activity reflects the significant strides Bentley has made towards the digitalisation of a 101 year old company, thanks to the recruitment of a new generation of digital experts and home-grown digital apprentices. With progress already accelerated by COVID, the team has created a range of digital solutions and alternatives to previously paper heavy processes – and the Project1Hour activity will be delivered through an in-house app. These changes have helped to decrease paper use by 50 per cent since 2019 and 25 per cent of Bentley’s printers are being removed at the end of this month. A further 30 per cent will be eliminated by the end of 2021. 

The “Power Down” exercise will highlight the big impact of everyone making a small difference. The Bentley site in Crewe has been certified carbon neutral to PAS 2060 by the Carbon Trust since October 2019 and the factory is already fitted with PIR lighting and settings to carefully manage essential manufacturing infrastructure. However, estimates suggest energy consumption can be further reduced by encouraging colleagues to make small changes and power down “surplus” devices such as screens, fans, lights and chargers at the end of every day -  saving up to 700 kWh per hour. 

Adrian Hallmark, Bentley’s Chairman and CEO, explains:

“As a company, we have already set out on the path towards Beyond100, which will see us introducing a hybrid option to every product in our range by 2023. We are on track to deliver our first BEV in 2025 and we are working towards a clear goal ambition of becoming end-to end carbon neutral by 2030.   We see this as a fundamental part of our strategy for the future.

“Project1Hour is very important to us, because it gives us all a chance to reflect on our environmental impact and make small changes that together will make a big difference.” 

Background Information


Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines, Continental, Flying Spur, Bentayga and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

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