Dollar to Highlight Technology Advancements at Arabian Travel Market 2018

Press release
Published March 28th, 2018 - 09:17 GMT
Marwan Al Mulla, Dollar General Manager for UAE and Oman
Marwan Al Mulla, Dollar General Manager for UAE and Oman

Dollar, one of the fastest growing car rental companies in the region, is leading the car rental industry in implementing innovative concepts to enhance customer experience and satisfaction.

In this year’s Arabian Travel Market, the much-anticipated international travel and tourism event in the Middle East, Dollar will share with key partners and potential clients its approach of investing into the latest  advanced technology to be able to provide a paperless car rental experience to customers, which is nearly completed for implementation across its 26 outlets in the UAE.

“At Dollar, we continue to invest in technology to be able to adapt to the changing needs of our customers. We are proud to announce that our paperless solution for car rental is nearly complete and have been implemented across 80% of our services,” says Marwan Al Mulla, Dollar General Manager for UAE and Oman, adding, “this innovative concept is created to cater to customers who are looking for quicker, efficient and modern process. In addition, this initiative will also protect the environment which is part of our business practice.”

The new system will offer a digital rental agreement which will be emailed to the customer, resulting to efficient and paperless system. Dollar will roll out the plan this year across all of its outlets in the UAE and can be accessed by customers through their electronic gadgets, smart phones or through Dollar’s website.

In addition, Dollar is currently testing a Wi-Fi device that customers can use instead of a GPS when visiting the UAE. The device can connect up to 5 gadgets, allowing families or groups to enjoy a hassle-free drive.

Dominic Hagerty, Head of Sales & Marketing, added, “In addition to meeting our customers and intermediary partners at ATM, we are always very keen to discuss the industry with others and stay in tuned with all related issues in the car rental and tourism industry. The plan is ever-more focused on the customer and their journey whilst renting a vehicle. Competition remains in an industry where price and service need to go hand in hand. The true test is how companies deal with the changing landscape and if they fail to adapt, their position will become weaker. Thus, we are excited to roll out these new concepts and expect an impressive feedback from our partners.”

The team and management of Dollar will be available at stand CR2440 to meet with visitors and exhibitors at ATM, running from April 22 to 25, 2018 at the Dubai World Trade Center.

Background Information


The foundation of Dollar Rent A Car is built on a philosophy of exceptional customer service. That fundamental principle is passed on to each employee through our unique Customer Driven training program.

Our attention to customer service and our fleet of fine quality rental cars and car hire products, is complemented by our strong line-up of business travel and vacation planning services available at most Dollar Rent A Car locations.

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