Dubai Festival City Mall brings unique entertainment concept to the UAE

Press release
Published August 24th, 2015 - 08:53 GMT

Dubai Festival City Mall will open a brand new Family Entertainment Centre (FEC) in December, further reinforcing the mall’s reputation as a prominent leisure and entertainment destination.

The announcement follows the signing of an agreement between Dubai Festival City Mall and leading Saudi conglomerate Al-Othaim for its FabyLand family entertainment concept.

“FabyLand will give Dubai Festival City Mall visitors the edge in family entertainment options and it will complement the destination’s overall retail and leisure offering,” said Brad Merchant, General Manager, Dubai Festival City Mall.

“This new entertainment venue will play a major part in Dubai Festival City Mall’s AED 1.2 billion expansion programme designed to offer an enhanced level of possibilities and experiences for our customers. These plans build on Dubai’s strength and appeal as one of the world’s must-visit family destinations and on the ever growing need to offer residents more choices for their entertainment,” said Merchant.

The unique ‘FabyLand’ Family Entertainment Centre (FEC) will cover an area of 70,000 square feet. It will signal the arrival to Dubai of a brand new entertainment venue with a ‘futuristic’ ambience, featuring a wide array of thrilling rides, many other attractions for teenagers and adults alike, including My Town, a new concept that combines entertainment with physical activities for children and toddlers.  

Mohammad Attia, General Manager, Business Development - GCC at Al-Othaim said: “In the Al-Futtaim group, we have found a solid partner with whom our flagship family entertainment concept, FabyLand will make its first inroads in Dubai’s burgeoning shopping mall scene. We are excited with the prospects presented to us from our partnership with Al-Futtaim Group and for the continued brand awareness for FabyLand as a result of opening at Dubai Festival City Mall.”

With its highly innovative proposition, FabyLand is set to attract residents and tourists of all ages to enjoy thrilling experiences and spend quality time with their families and loved ones.

Mr. Merchant concluded: “Our transformational journey which is bringing new to market stores and entertainment offerings will further enhance the shopping and leisure experience at Dubai Festival City mall, and we are confident that everyone will enjoy this latest addition that will make our Mall a preferred destination for our valued customers from the UAE and beyond.”

Background Information

Dubai Festival City

Boasting a 2.5 mill sq. ft. urban retail destination, DFC is home to the Guinness World Record holding cutting-edge daily attraction, IMAGINE, as well as IKEA, the only Hard Rock Café in the Middle East and a world-class mall. Additionally, DFC also encompasses four five-star hotels – Intercontinental DFC, Intercontinental Residence Suite DFC, Crowne Plaza DFC and Holiday Inn DFC. 

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