Etisalat and Commercial Bank of Dubai Announce Co-Branded Smiles Credit Card Partnership

Press release
Published April 29th, 2019 - 10:26 GMT
Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai, and Antonio Ricciardi, SVP, Consumer Intelligence and Engagement, Etisalat, at the signing ceremony held at the CBD headquarters in Dubai.
Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai, and Antonio Ricciardi, SVP, Consumer Intelligence and Engagement, Etisalat, at the signing ceremony held at the CBD headquarters in Dubai.
Highlights
Etisalat and Commercial Bank of Dubai today announced their partnership to launch a co-branded CBD-Etisalat credit card.

Etisalat and Commercial Bank of Dubai today announced their partnership to launch a co-branded CBD-Etisalat credit card. The new card will be available in two variants - Visa Platinum and Visa Signature - and will be UAE’s pre-eminent ‘Lifestyle’ credit card offering cardholders the fastest way to earn points on Etisalat’s award-winning Smiles platform. These points can then be redeemed seamlessly via the Smiles mobile app for discounts, deals and experiences across categories such as shopping, entertainment, travel, dining, wellness and bill payments at over 300+ partners.

Etisalat also announced that for the first time ever, the Smiles platform will now be available for everyone in the UAE with any mobile number. In addition to earning up to 10 Smiles points per AED1 on their card spends, customers will also get complimentary lounge access at over 900 airports globally, free valet parking, cinema discounts, insurance benefits, 0% balance transfers and easy payment plans on their purchases.

Khaled El Khouly, Chief Consumer Officer of Etisalat, said: “We are pleased to collaborate with Commercial Bank of Dubai (CBD) to launch this dynamic co-branded credit card, which comes fully loaded with a host of features, deals and lifestyle benefits in addition to earning Smiles on their credit card spends. At Etisalat, we always strive to offer the best value to our customers by forging the right partnerships to provide innovative services. We look forward to a long and fruitful partnership with CBD to continue providing the best-in-class telco and financial benefits from both companies’ products.”

Speaking on the occasion  Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai,  said: “Our partnership with Etisalat is a major step forward for us in creating a strong new-to-bank customer proposition in the market. We welcome the opportunity to leverage the Smiles platform and offer our co-branded card holders a suite of benefits that are relevant, contemporary and provide substantial value.

Background Information

Etihad Etisalat (Mobily)

Etihad Etisalat (Mobily) is a Saudi company established in 2004. The Company’s major shareholders are Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (11.85%). The remaining shares are owned by institutional and retail investors.

 

Commercial Bank of Dubai

Over the decades, CBD has transformed into a progressive and modern banking institution. We are supported by a sturdy financial base led by a strong and stable management, as proven by our clients who have stood with us over the years. Today, we offer a full range of financial services to help our customers build and manage their finances.

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