Huawei Nova Series: A Great Balance Between Features and Value

Press release
Published January 31st, 2019 - 09:59 GMT
HUAWEI nova 3 became the most popular selfie phone of 2018.
HUAWEI nova 3 became the most popular selfie phone of 2018.

With an increased demand on mid-range smartphones, this segment is booming, mirroring its market potential. Compromising advanced technology for price is no longer a must as smartphones ranging within the mid-range are witnessing an increase in overall quality. This trend has been led by Huawei, which has been devoted to making great technology accessible to all. Huawei has become a pioneer in innovation thanks to its emphasis on the importance of R&D, on which US$13.23 billion were spent in 2017 alone, with a total of 14 research centers around the world.

While Huawei flagship products like the P and Mate series are known for introducing ground breaking technologies to the smartphone industry in the premium segment; when it comes to the mid-range one, Nova series is one of the most popular as it caters for young digital millennials and tech savvy users; thanks to its Avant-guard design and trendy visual elements.

 With bold color scheme and innovative selfie system, the HUAWEI nova 3 became the most popular selfie phone of 2018. By the end of that year, the series had sold over 65 million units, making it the leader of Huawei's nascent line of mid-range devices.

The trend of great technology combined with good value was taken further with the HUAWEI nova 4,  the latest device from the nova series that integrates premium features such as the ground-breaking FullView Punch display technology which has taken the bezel-less concept to a higher level. With the phones launch in the Saudi market approaching in the next few days, the excitement to find out its price, colors and full specifications has reached its peak, so we’ll wait and see.

Background Information

Huawei

Huawei is a leading telecoms solutions provider. Huawei’s products and solutions have been deployed in over 100 countries and support the communications needs of one third of the world’s population. The company is committed to providing innovative and customized products, services and solutions to create long-term value and growth potential for its customers.

Contact Information

Huawei
Thuraya Tower 1,
Floor 24,
Dubai Media City,
PO Box 500327
Dubai, United Arab Emirates
Fax number
+971 (0) 4 368 8170

PR Contact

Contact Name
Mohammed Khalaf

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