Huawei Nova Series: A Great Balance Between Features and Value

Press release
Published January 31st, 2019 - 09:59 GMT
HUAWEI nova 3 became the most popular selfie phone of 2018.
HUAWEI nova 3 became the most popular selfie phone of 2018.

With an increased demand on mid-range smartphones, this segment is booming, mirroring its market potential. Compromising advanced technology for price is no longer a must as smartphones ranging within the mid-range are witnessing an increase in overall quality. This trend has been led by Huawei, which has been devoted to making great technology accessible to all. Huawei has become a pioneer in innovation thanks to its emphasis on the importance of R&D, on which US$13.23 billion were spent in 2017 alone, with a total of 14 research centers around the world.

While Huawei flagship products like the P and Mate series are known for introducing ground breaking technologies to the smartphone industry in the premium segment; when it comes to the mid-range one, Nova series is one of the most popular as it caters for young digital millennials and tech savvy users; thanks to its Avant-guard design and trendy visual elements.

 With bold color scheme and innovative selfie system, the HUAWEI nova 3 became the most popular selfie phone of 2018. By the end of that year, the series had sold over 65 million units, making it the leader of Huawei's nascent line of mid-range devices.

The trend of great technology combined with good value was taken further with the HUAWEI nova 4,  the latest device from the nova series that integrates premium features such as the ground-breaking FullView Punch display technology which has taken the bezel-less concept to a higher level. With the phones launch in the Saudi market approaching in the next few days, the excitement to find out its price, colors and full specifications has reached its peak, so we’ll wait and see.

Background Information

Huawei

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.

PR Contact

Contact Name
Mohammed Khalaf

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