Kia kicks-Off FIFA World Cup Campaign

Press release

Published October 21st, 2013 - 10:08 GMT

Al Bawaba

Kia has kicked off its FIFA Under-17 World Cup sponsorship by handing over 80 of its passenger vehicles to FIFA’s Local Organising Committee. The cars will be used to transport officials and executives around the Emirates during the competition, which is organised by the UAE and runs from October 17th to November 8^th 2013.

The official handover ceremony was held in Mohammed Bin Zayed Stadium, Abu Dhabi and was attended by senior representatives of FIFA, Kia Motors Corporation, FIFA’s Local Organisation Committee and Al Majid Motors Co., the sole distributor of Kia Motors in the UAE. Included in the fleet of cars for the tournament were Kia’s Quoris, Optima, Cerato, Rio, Picanto, from Sedan range followed by MPV’s Carnival and Carens and its 4WD Sportage and Sorento models.

Background Information

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.