Kia Motors report 9% sales growth during Q1 due to sophisticated architecture, Kia’s brand perception

The four-week Kia Motors road shows have received an overwhelming response from UAE residents as around 1500 test drive took place during the first phase of Kia on Tour 2013 / Road Show. In sport utility segment, the latest facelift version of Sorento and Kia’s most popular Sportage were the hot favorites followed by Optima, Cadenza and Cerato in passenger car categories. The automaker reported a 9% growth in sales during the 1^st quarter of 2013.

Kia On Tour is one of the major marketing activities undertaken by Al Majid Motors every year in the country and is always well-received by residents. With over 15 units of test drive fleet vehicles, four venues in four emirates - Dubai, Al Ain (Abu Dhabi), Sharjah and Ras Al Khaima, the event created an opportunity to test drive the range of Kia vehicles, interact with their sales team and promoters, thus availing full information of the advance features the latest models are loaded with. The event was organized with various entertaining elements, designed for every age group and families.

Mohammed Khader, President of Al Majid Motors-Kia, said: “We are extremely happy with the overall turnover of the road shows as it will help us meet our sales targets this year that already looks promising. This success clearly manifest the technical prowess, growing popularity of elegant Kia vehicles and upward trend of Kia’s brand perception in the region. We have specifically seen a marked demand for three key models – Kia Sportage, Sorento and the high-end Cerato in the UAE and hope this trend continues as a positive sentiment has returned to the market. People are more confident in the country’s economy and are encouraged to spend on our four-wheelers and other luxury cars that have amazing features and tasteful detailing.

According to Kia Motors the main purpose of such an activity is to showcase Kia’s latest technological development and introduce the latest models launched during the year. Data of potential customers collected during the events helps Kia team to follow up with them and translate those inquiries into sales. New Kia models can be viewed at all Al Majid Motors showroom across the country who are sole distributors of Kia vehicles in the UAE.