Lexus sets middle east sales record with over 31,000 units in 2012, registering a 50% increase over 2011

Press release
Published April 2nd, 2013 - 07:57 GMT

Central Trade & Auto Company (CTA), the exclusive dealer for Lexus in the Kingdom, recently announced a record increase in Lexus 2012 sales with 31,288 units sold during the year across the Middle East. The increase supported Lexus’s regional sales to exceed 50% over 2011.

Maintaining its leadership in the luxury vehicles category, Lexus’s dominance remained with a 36% market share in the GCC. The LX was the highest selling model in the SUV segment with 47% market share showcasing the outstanding road prowess, impeccable quality and sheer style unmatched among same category competitors.

“We are very proud of the notable results that the Lexus brand had achieved. This achievement proves that the Lexus brand combines many attributes and its ability to combine elegant design, comfort, innovative features, and technological advancement in one . Lexus is committed to maintaining these impressive sales figures in the region, a goal it achieves by continuing to satisfy and even surpass the expectations of Lexus lovers. This is a challenge this brand takes upon itself,” commented Nadim Haddad, Marketing Manager at CTA.

During 2012, Lexus launched a range of new models characterized by its new design philosophy with the dramatically sculpted spindle grille, to bring an unparalleled driving experience to Middle East customers. Following this development, Lexus marked a new phase in its frontal design reflecting the brand’s movement towards a more dynamic, yet sophisticated position in the market.

The new and re-designed models in the Middle East, include the flagship LX570, RX 350 and RX 450h in the SUV segment; and the all-new ES lineup which included the ES 350 and ES 250. The new ES undoubtedly is recognized as the new face of Lexus with its distinctive, spindle grille.

The GS 350 – an additional Lexus star in 2012 - having received the accolade of being voted “Best Executive Sedan” by an elite panel of motoring experts at the 2012 Middle East Motor Awards (MEMA) to win the top spot in the Best Executive Sedan category.

The year also saw the introduction of  the 2013 Lexus LS line-up which includes the LS 460, LS 460L, LS 600hL hybrid, and the first-ever LS 460 F SPORT. The new LS carries forward the legacy of Lexus in terms of fusing the most advanced technology with refined Japanese aesthetics with advanced features and innovations like the world’s first Climate Concierge technology featuring a 4- Zone Independent Temperature Control and up to 13 infra-red sensors managed by a central ECU, offering maximum comfort for every LS occupant. 2012 also saw the introduction of the 2013 Lexus IS range which included the IS, the ISF high performance sedan and the IS Convertible.

Notably, Lexus recently topped the J.D. Power and Associates’ Vehicle Dependability Study 2013, among all competition brands. Its top rank included; Lexus GX, Lexus LS, Lexus GS, and Lexus ES.

Background Information

Lexus

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

Contact Information

Lexus
Sheikh Zayed Road,
Al Quoz,
P.O.Box 11052,
Dubai,
United Arab Emirates

PR Contact

Contact Name
Aya Fayyad

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