Merle Norman Cosmetics launches Hussy collection, the classic car-inspired color line

Press release
Published November 14th, 2011 - 06:54 GMT

Inspired by The Nethercutt Collection’s award-winning car, Merle Norman Cosmetics has launched the Hussy Collection which also marks the 80th anniversary of the leading American cosmetics and makeup brand. 

The new Hussy Collection includes eight must-have accessories - the Age Defying Lipcolor, a vitamin-enriched lip color to smooth and moisturize the puckers; Lip Glaze, a botanical-infused lipstick that provides shiny, sheer color with a lightweight feel; Creamy Lipcolor, a rich and luxurious full coverage color that wears for hours; Lip Polish, a high-shine moisturizing lip gloss for a perfect pout; Lip Pencil Plus, a dual-function lip color and liner-in-one; Age Defying Lipliner, a retractable, long-wearing liner that prevents feathering; and OPI Nail Lacquer in Hussy, made exclusively for Merle Norman. 

Mamta Thakkar, General Manager at Merle Norman Cosmetics UAE, said: “The Hussy Collection is a dream in the making for years, and will be made extra special with additional surprises before the year ends. Taking a whole new line out of a car color is one of the best ideas Merle Norman Cosmetics has come up with, and the rich spread offered by the collection adds to its value.” 

The history of Hussy Collection goes way back the days when Merle Norman’s nephew, J.B. Nethercutt, desperately wanted to purchase a 1934 Packard, of which there were only five in the world, but the owner, John Hussey, refused to sell it to him for any price. J.B. was determined to get it and, as luck would have it, he found one in an abandoned field and bought it. 

Jack Nethercutt, J.B.’s son and the Chairman of Board and President of Merle Norman, restored it to its original condition in 2008, painted it a beautiful red color and named it in honor of the man who owned the car his father wanted. When the name wouldn't fit on the license plate, he shortened it to "Hussy." 

Hussy has been a part of The Nethercutt Collection since 1966 and has won numerous awards at car shows. Jack and wife Helen received numerous requests from women for a lipstick that matched the car's beautiful color. In celebration of Merle Norman’s 80th anniversary, they decided to introduce a line of Hussy-inspired lip colors and an exclusive OPI Nail Lacquer in the same color.

To deliver the unique color of the car, The Hussy Collection was created with Color Travel Pigment technology derived from the auto-paint industry for cosmetic use. The technology allows color to have many dimensions; they appear to change based on the angle at which it is viewed. With Hussy, lips are a rich red at first glance, but change subtly in undertone depending on the viewing angle with shades of rust, gold, orange, pink and blue. 

The Hussy Collection is available at all Merle Norman Cosmetics Studios, located at Jumeirah Beach Road (04 – 3427232), Festival Centre, Dubai Festival City, Level 1 (04 2328566); Mirdif City Centre, Level 1, South Entrance (04 2840770); Sharjah Mega Mall, Level 2 (06 5748380); and the newly-opened studio in Mushrif Mall, Abu Dhabi (02 6500660).

Background Information

Merle Norman Cosmetics

Headquartered in Los Angeles, CA, Merle Norman Cosmetics develops, manufactures and distributes its own full line of skin care and cosmetic products. These cosmetics are sold through independently owned and operated Merle Norman Cosmetic Studios in the United States and Canada. Merle Norman also offers easy and affordable franchising opportunities.

You May Also Like

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content