Musk by Humaid Alsuwaidi Releases in the UAE, Bahrain and Kuwait

Press release
Published August 27th, 2019 - 07:12 GMT

In Theaters Starting Thursday, August 29
In Theaters Starting Thursday, August 29
Highlights
Following its successful screenings at international film festivals, Director Humaid Alsuwaidi’s Emirati film, Musk, will start its theatrical tour in three Arab countries; the UAE, Bahrain and Kuwait, starting Thursday, August 29.

Following its successful screenings at international film festivals, Director Humaid Alsuwaidi’s Emirati film, Musk, will start its theatrical tour in three Arab countries; the UAE, Bahrain and Kuwait, starting Thursday, August 29. The film will be released in more Arab countries soon. MAD Solutions handles the film’s distribution.

Winner of the Best Film award at the Al Ain Film Festival, Musk will be released at Roxy, VOX, Novo and Reel Cinemas in the UAE, Novo Cinemas in Bahrain and Cineco Cinemas in Kuwait.

Most recently, Musk took part in the Festival International du Cinéma de la Diversité Taza in Morocco and the Jagran Film Festival in India. The film also screened at the Emirates Short Film Festival and the Sorbonne University Abu Dhabi. Musk landed its world premiere at the 15th Festival International du Film Transsaharien de Zagora in Morocco.

After giving up a promising career in museum management to attend to his ailing father, Ahmed spends his days managing the family's dying perfume business. This sacrifice and his divorce have made him cynical about human nature and this manifests itself in his relationship with Abdulrahman, his aloof 12-year-old son. Father and son do not see eye-to-eye, and it is as though they speak in different languages. Ahmed is also rather suspicious that his free-spirited sister is back from her travels in Europe to ensure she gets a nice chunk of the inheritance. Suddenly, Ahmed's ex-wife sues to deny him visitation rights, claiming she doesn't want her son to see his grandfather dying slowly.

Directed and written by Humaid Alsuwaidi, Musk stars Mohammed Ahmed, Suhail Aljneibi, Dhaen Juma, and Manahel Alawadi. The film is distributed worldwide by MAD Solutions.

Born in Abu Dhabi, Humaid Alsuwaidi is an Emirati screenwriter, director and producer. After working in a traditional office job for a few years, he enrolled in the New York Film Academy in 2010. Upon graduation, he worked on a number of short films, both on set and in post-production. Abdullah (2015), his directorial debut, had its premiere at the Dubai International Film Festival.

Background Information

MAD Solutions

MAD Solutions is the first Pan-Arab independent studio and fully integrative marketing and creative consultancy for the Arab film and Entertainment Industry. Under the umbrella of MAD Solutions, the studio is supported by five pillars: MAD Marketing, MAD Content, MAD Distribution, MAD Culture and MAD Celebrity, which together are helping to usher in an exciting new generation of Arab filmmakers and entertainment talent.

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