Nissan Introduces First Manufacturer-Backed Certified Pre-Owned Program in the Region
Providing buyers with safety, value for money and peace of mind, Nissan is bolstering its Nissan Intelligent Choice fleet of Certified Pre-Owned (CPO) vehicles with the launch of first-of-its-kind manufacturer-backed warranty in the Middle East. Catering to a growing need for high-quality and cost-effective mobility, Nissan Intelligent Choice is an innovative program by Nissan that allows an increased number of buyers to partake in the joys of owning a certified pre-owned vehicle from the brand’s extensive line-up and benefiting from the exciting performance, innovation, and reliability of a Nissan.
A global program that made its way to the region, Nissan Intelligent Choice covers the changing needs of customers in markets such as the UAE Qatar, Kuwait, Bahrain, Jordan, and Lebanon. Recording a year-on-year increase in sales, over 5,000 Nissan Intelligent Choice of certified pre-owned vehicles have been sold across the region to date, signaling Nissan's commitment to leading the industry towards greater transparency when it comes to sales, aftersales support, pricing, and servicing.
All CPO vehicles sold under the Nissan Intelligent Choice program pass a stringent 167-point inspection and reconditioning process, focusing on the cosmetic and mechanical aspects of a vehicle, to offer customers the highest level of quality and assurance. Maintaining a distinctive and desirable CPO fleet is made possible by ensuring all vehicles are less than five years old, have a clean history, and an untampered mileage of under 150,000 kilometers.
In addition to offering exceptional value for money, Nissan Intelligent Choice offers buyers a range of benefits, including but not limited to, higher residual values and peace of mind with up to two-year or 60,000km manufacturer-backed warranty that offers regional coverage and is transferable to other owners. This warranty accompanies all certified pre-owned Nissan vehicles and is radically different to dealer-backed warranties provided by other CPO programs in the market.
Adib Takieddine, Sales Director, Nissan Middle East said: “Catering to the shift in customer demands for improved quality, safety, and value for money, we are proud to introduce the first manufacturer-backed warranty on CPO vehicles in the region. Paving the way to set high standards in the pre-owned car market in the region, Nissan Intelligent Choice is yet another initiative by Nissan that demonstrates our commitment to giving our customers absolute clarity and confidence when buying or owning a Nissan vehicle. At Nissan, customer satisfaction is an integral part of everything we do, and our robust Nissan Intelligent Choice of CPO fleet reflects that.”
Customers are welcome to visit and interact with sales teams at showrooms or online, as well as browse the exciting range of Nissan Intelligent Choice vehicles at select Nissan showrooms in the region. Along with a dedicated retail space within showrooms, Nissan Intelligent Choice offers customers the same convenience and flexibility they are used to when purchasing a brand-new Nissan vehicle.
With nine Nissan Intelligent Choice locations spread across seven markets in the region and a strong dedication to expand in the coming months, Nissan Middle East looks towards reaching a wider audience and welcoming even more drivers behind the wheel. Nissan Intelligent Choice is currently available at Nissan Sales Centers in the region represented by Arabian Automobiles Company in Dubai and Northern Emirates, Al Masaood Automobiles in Abu Dhabi and Western Region, Saleh Al Hamad Al Mana in Qatar, Al-Babtain Group in Kuwait, and Y.K. Almoayyed & Sons in Bahrain, Bustami & Saheb Trading Co (BSTC) in Jordan, and Rasamny-Younis Motor Company in Lebanon.
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.