Ooredoo signs deal to bring Xiaomi’s market-leading devices to the sultanate

Press release

Published February 28th, 2016 - 09:12 GMT

Johan Buse

Bringing market-leading devices to customers and smartphone enthusiasts in Oman, Ooredoo has signed an exclusive one-year distribution deal with Xiaomi Inc., the 3rd largest smartphone maker in the world. Under the terms of the agreement, Ooredoo will be the first mobile provider in the country to offer Xiaomi handsets, renowned for their cost-effectiveness and high-functionality.

Starting from 10 March Ooredoo customers will be able to purchase four of Xiaomi’s best-selling and flagship products including the Redmi 2E, Redmi 2 Note, Mi 4i, and Mi 4i Note Pro. Ranging from only 50 Rials to 200 Rials in price, the Chinese manufacturer’s sleek, affordable and reliable devices have made it one of China’s largest smartphone makers as well as one of the fastest growing companies worldwide.

Johan Buse, Chief Commercial Officer at Ooredoo, said, “At Ooredoo, we aim to bring the latest devices to our customers and with Xiaomi, we have found a partner that puts the latest technology at their fingertips at fantastic value for money. The global success of the brand is a testament to the quality of the high-performance products Xiaomi offers, making them perfectly suited to our discerning customers in the Sultanate. With handsets designed to be feature-rich and affordable, Xiaomi has proven to be more than capable of standing alongside iPhone and Samsung devices as a market-leading lifestyle brand.”

Ooredoo will be introducing the new devices in multiple phases, with the Xiaomi hero devices expected to be launched in Q1 of 2016. The exclusive handsets will be available for purchase from any of Ooredoo’s 40 stores across the Sultanate.

Ooredoo has invested heavily in its network to provide its customers with an enhanced mobile data and voice experience. Now covering 99% of the population, Ooredoo’s modernised network, today ensures that its customers have 3G/3G+ capabilities across the Sultanate as well as a significant and rapidly expanding 4G footprint.

For more information visit www.ooredoo.om.

Background Information

Ooredoo

We are on a mission to empower customers across our global footprint to access and enjoy the best of the Internet in a way that is personal and unique to them.

We continue to invest in our networks to ensure seamless connectivity that caters to our customers’ growing digital needs.

We are working as a real digital enabler across our markets and our aspiration is to help people simplify their lives and enjoy exciting and rewarding digital experiences.