OPPO 'Ups its Game' with Smartphone Prizes, Themes and Props to Celebrate PUBG Mobile Pro League Arabia S1 Finals 2021
As the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa (MEA) region for 2021, global technology company OPPO has announced a series of new digital activations in celebration of the PUBG Mobile Pro League (PMPL) Arabia Season 1 finals. Set to take place from June 10-12, 2021, via livestream exclusively on PUBG MOBILE Esports MENA's digital channels, PMPL Arabia S1 finals will see teams from across the Egypt, Iraq, Saudi, UAE and MENA wildcard, compete virtually to win exciting prizes.
According to Strategy&, a research a consultancy unit of PricewaterhouseCoopers (PWC), the GCC gaming market is expected to reach $821 million in 2021, with the UAE and Saudi Arabia as its biggest players. As the official smartphone partner for the ever-popular multiplayer Battle Royale game, OPPO is set to mark the finals with the exclusive release of a PUBG MOBILE-themed smartphone desktop, which includes a custom wallpaper and user interface. Available on the OPPO Reno5 series theme store for the MEA region only, the exclusive desktop theme will feature striking, customised icons, sidebars, a toolkit box, shield and more which are bound to be a hit with true PUBG MOBILE fans.
"Our partnership with PUBG MOBILE Esports in the Middle East and Africa region highlights the exceptionally advanced features of our Reno5 Pro 5G smartphones," said Ethan Xue, President of OPPO Middle East and Africa. "We are delighted to be a part of this tournament, which requires an immersive gaming experience that OPPO technology consistently offers as we engage with our UAE and MEA users' interests."
In addition, OPPO will be offering exclusive, virtual OPPO Reno5-branded props for PUBG MOBILE competition players to claim and use during the game. It is as simple as entering a code, which will be shared on @OPPOSaudi's social media platforms, and their game ID on the PUBG MOBILE redemption centre. Moreover, OPPO will be offering Reno5 Series smartphones up for grabs during the final’s enthralling livestream, audience could enter the draw by typing specified message in the YouTube Chatbox, three lucky viewers will be selected daily to gift a Reno5 Series smartphone.
John Lacey, Head of Tencent MENA said: "Our commitment to supporting eSports enthusiasts and adventurous trendsetters from all walks of life forms the basis of our partnerships. We are certain that our collaboration with OPPO will reap the right gains for the benefit of the ever-growing mobile gaming landscape.”
Played over two stages, the PMPL Arabia Season 1 began on May 17, 2021, featuring a total of 20 teams. After the League Stage, the top 16 teams will compete over the course of three days of finals from June 10 to June 12, with the top five teams from the finals will qualify for the PMPL EMEA Championship.
OPPO has been supporting PUBG MOBILE superfans in the region with a host of activations since the partnership announcement, actively engaging with them on the ground. In Egypt, a PUBG MOBILE-themed local championship ‘Reno Cup’ was open to the general public; an air of excitement filled the space as more than 4,000 attendees enjoyed the magic of mobile gaming.
The PUBG MOBILE Esports MEA 2021 collaboration marks OPPO’s second partnership with the phenomenon gameplay, after a successful PUBG MOBILE MENA Challenger Cup in 2019 which coincided with the launch of the all-new Reno series. As the designated smartphones of PUBG MOBILE Esports in Middle East and Africa 2021, Reno5 Pro 5G features remarkable power and speed setups, plus best-in-class audio and visual displays to offer an unprecedented mobile gaming experience.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number four smartphone brand globally, according to IDC. Today OPPO's business covers 40 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.