Panasonic debuts its all-in-one hybrid drone BallooncamTM at GITEX 2016

Press release
Published October 17th, 2016 - 06:39 GMT

Panasonic Marketing Middle East and Africa (PMMAF) showcases this GITEX its latest drone ‘BallooncamTM, which is set to change the future of mega events with innovative features that enable it to produce hi-res videos, and simultaneously relay them using a projector and LEDs.

BallooncamTM combines a drone with a large balloon and is designed to address the increasing demand among event organisers for innovative entertainment as the staging of events becomes more sophisticated.

Yasuo Yamasaki – Director & Division Head, System Solutions and Communications Division, PMMAF says, “Panasonic is a leader in providing innovative imaging solutions and it was ably demonstrated at the recent Rio 2016 Olympics as the official worldwide partner in Audio Visual Equipment category.”

“Panasonic has developed the BallooncamTM, a prototype drone system which is a union of mobility, imaging and our display solution.  This product will bring about a 360-degree change in how we watch spectator sports that will captivate audience and bring a whole new dimension to sports, musical or any mega events at large stadiums.”

He added, “We will continue to endeavour the opportunity of offering its latest technologies and to realize our commitment towards providing the customers with solutions that meet and exceed their expectations.”

The BallooncamTM is powered by four propellers and can fly around event venues in sync with planned performances. As an added bonus, since the drone is completely wrapped inside of the large balloon, it can fly close to and above the audience, allowing organizers to shoot dynamic aerial footage. With a projector and LEDs it can display messages, images or signage.

The camera can be used for long durations as it uses the buoyancy of the large balloon and saves energy while in flight. Moreover, by optimally controlling the thrust force of the propeller, this all-new drone system realizes both excellent stability and mobility, says Panasonic.

Panasonic’s BallooncamTM can be used to push the boundaries of event production by combining this camera with other Panasonic products such as projectors. 

Visitors at Panasonic booth (B3-1 Hall 3) can experience the BallooncamTM and understand its features during GITEX Technology Week from 16th to 20th October 2016.  

Background Information


Panasonic Marketing Middle East & Africa FZE (PMMAF), a subsidiary of Japan-based Panasonic Corporation, is the regional headquarters for Panasonic in the Middle East and Africa (MEA) region and is based in Dubai.

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