The Pearl-Qatar hosted American Express Quit Smoking Walk-a-Thon
Press release
Al Bawaba
The Pearl-Qatar (TPQ), Doha’s five-star luxury development, hosted for the second year, American Express’s 2011 Quit Smoking walk-a-thon last Thursday December 22nd, as part of its commitment to promoting healthy lifestyles in Qatar.
The walk-a-thon route took place around the scenic Island and aimed at educating the public about the long-term dangers of smoking. Located on the boardwalk, the special event was carried on between 4pm to 6pm.
Visitors to TPQ were able to test their lung capacity and see how smoking can affect the body.
They were also given information about the effects of smoking and ways to access support for quitting the habit as part of American Express’s corporate social responsibility (CSR) program.
A spokesperson for United Development Company (UDC), master developer of TPQ, said their support for the Quit Smoking initiative is part of the company’s commitment to CSR and giving back to the community.
“UDC is committed to supporting and encouraging initiatives and programs that promote a healthy lifestyle for all in Qatar,” the spokesman said. “This event is also an opportunity to take advantage of the wonderful and active environment that is available at The Pearl-Qatar.”
A healthy and active population is one of the key objectives of Qatar's National Vision 2030 and holding an event of this kind is a visible way for UDC to show its commitment to achieving this goal.
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Background Information
United Development Company
United Development Company (UDC) is a leading Qatari public shareholding company with a mission to identify and invest in long-term projects contributing to Qatar’s growth and providing good shareholder value. Established in 1999, the Company was first listed on the Qatar Exchange in June of 2003. It has an authorized share capital of QR 3.5 billion and total assets of QR 18.3 billion at 31 March 2019.
American Express Middle East
AMEX (Middle East) B.S.C. (c) - Since 1977, we have worked to make a difference in our customers lives in ways that matter most to them. We are a payments services company and we work hard every day to provide our customers with access to products, insights and experiences that enrich lives and build business across the Middle East and North Africa.
Today, we employ a diverse workforce of more than 500 employees, covering our consumer, corporate and merchant services in the region.
We are a joint venture company, owned by Mawarid Investment Limited and American Express.
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