Rasasi Perfumes launches exclusive collection at Kuwait Autumn Perfumes Exhibition 2016

Press release
Published October 26th, 2016 - 05:27 GMT

Rumz Al Rasasi Croco
Rumz Al Rasasi Croco

Rasasi Perfumes, one of the leading names in the regional perfume industry, have recently launched their latest additions to the Boruzz Collection, new male and female fragrances to the very popular Rumz Al Rasasi family along with the trending Junoon fragrances for men and women, at the Kuwait Autumn Perfumes Exhibition 2016. New perfume editions, best-of-the-year deals and a wide choice of sprays, concentrated perfumes, bukhoor, agarwood and other allied products specially curated for the ten day exhibition are the highlight of Rasasi’s participation. Visitors have the opportunity to win daily prizes and gift vouchers worth KWD 200 by participating in competitions on Rasasi’s social media pages.

 Atheer Cambodia created as an ode to the finest and the rarest natural ingredients, chosen painstakingly, packages the romance of east meets west. The elegant sophisticated bottle holds a fragrance that is a refreshing new twist on luxurious oudh yet quintessentially reflective of the magical mystique of oriental alchemy. The sparkling notes of this fresh fragrance impart a boisterous freshness and flamboyance to the imperial and luscious trails of oudh and other rare ingredients.

The precious Junoon Satin oriental male and female editions are already proving to be a highlight amongst this season’s trending aromas. The new 9459 editions of male and female fragrances come added to the already popular Rumz Al Rasasi series, which has become a cult favourite amongst the younger audience. The newer additions of classic LaYuqawum series- Ambergris Showers and Jasmine Wisp along with the classic Tobacco Blaze & Orchid Prairie, the chic couture inspired Hawas along with Rasasi’s evergreen fragrances of Wisam, Enteeba, Attar Al Moabba are proving to be a huge draw amongst fragrance lovers.   

Salim Kalsekar, Managing Director at Rasasi Perfumes, said “Kuwait Autumn Perfumes Exhibition is the largest consumer fair in the region. Every year, we make an effort to curate not only the finest range of products but also something new that will add an exciting element- a sense of discovery to shopping with Rasasi at the exhibition. We have reserved some of the finest aromas for the 2016 edition, and I am very hopeful they will be well liked. Some of the best trending aromas globally have been made available across a wide variety of products from premium to popular, and price range.”

Salim added, “We have also saved the best deals-of-the-year for the exhibition. We want our customers to enjoy their shopping and save more as they shop. Great value deals across wide product range are something that costumers should take advantage of.” 

Visitors to Kuwait Autumn Perfumes Exhibition can find Rasasi Perfumes in Hall No. 5 (113) & 6 (149).

Background Information

Rasasi Perfumes

Rasasi Perfumes Industry LLC is a family owned business in Dubai, founded in 1979 by visionary Abdul Razzak Kalsekar.

His vision is now been carried forward by his six sons, each dedicated to carry forward a specialized task, yet collectively achieve the core objective of brand growth.

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