Rasasi Perfumes launches a new bouquet of luxurious concentrated essences

Press release
Published May 29th, 2016 - 07:50 GMT

Rasasi Perfumes
Rasasi Perfumes

Rasasi Perfumes, the leading perfume brand in the Middle East, has announced the launch of a new bouquet of luxurious concentrated fragrances ahead of the Holy Month of Ramadan this June.

The new bouquet brings a contemporary touch to the traditional, oil-based Arabic fragrances that are coveted for their strong essences and invoke a sense of magic and mystique by enveloping the wearer in a lingering fragrant trail. Created from oud, floral and other natural ingredients including exotic animalist inflections, these latest offerings range from softly romantic to flamboyant undertones; smouldering, sensuous dark and smoky oudhy trails to luscious gourmand fragrances;  the wet balmy wafts reminiscent of rain drenched oriental forests to the powdery, earthy, warm wafts of desert nights.  

Reflecting myriad moods and tastes, this range reimagines rich legacy ingredients through modern inflections, thus reinterpreting coveted vintage luxury and giving it a desirable contemporary touch. Exotic flowers, fruits, spices and woods blend together with precious musk, amber, sandalwood and oudh, creating rich natural concoctions that are particularly suited for the Holy Month of Ramadan.  

Concentrated perfumes are highly coveted by the connoisseurs of pure and classical oriental alchemy and continue to be associated with high social status, refined taste, sophistication and indulgence.  The magical scent associated with concentrated perfumes comes from the enthralling journey interspersed with mesmerizing fragrant deluges, leading towards the ultimate revelation as the perfume meanders through a complex, versatile and layered composition. This slow and enigmatic swell of the perfume to reach the pinnacle shrouds the wearer in waves of enigmatic oriental mystique.  The lingering trails leave behind an intriguing aura. The fragrances are splendid when worn alone and equally enthralling as a base when layered with other fragrances.

Background Information

Rasasi Perfumes

Rasasi Perfumes Industry LLC is a family owned business in Dubai, founded in 1979 by visionary Abdul Razzak Kalsekar.

His vision is now been carried forward by his six sons, each dedicated to carry forward a specialized task, yet collectively achieve the core objective of brand growth.

Check out our PR service


Signal PressWire is the world’s largest independent Middle East PR distribution service.

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content