The region’s ‘Designers of the Future’ showcase dazzling creations at Mall of the Emirates, World of Fashion

Press release

Published October 13th, 2011 - 10:23 GMT

Designers of the Future

The region’s up-and-coming designers unveiled their visionary creations for ‘Designers of the Future’ yesterday at Mall of the Emirates. Continuing with World of Fashion’s celebration of the hottest talent and season’s latest trends, ‘Designers of the Future’ – which was sponsored by Audi Middle East, showcased the dazzling works from the rising fashion stars of tomorrow.

Highlighted ‘Designers of the Future’ featured unique works from Emirati and regional designers: Amira Haroon, KAGE, Khaleda Rajab Couture, DAS Collection, Noon by Noor, Aiisha Ramadan, At a Glance, Michael Cinco, Mauzan and Dinz.

“With World of Fashion taking Dubai by storm, there is great opportunity to highlight the Middle East’s emerging talent,” said Fuad Sharaf, Asset Director for Mall of the Emirates. “We’re pleased to partner with Harper’s Bazaar to bring ‘Designers of the Future’ to our mall, and provide them another platform to showcase what the region has to offer to the fashion world.”

“Audi prides itself on its commitment to design innovation and supporting the arts,” said Jeff Mannering, Managing Director of Audi Middle East. “Our collaboration with Harper’s Bazaar for World of Fashion and Designers of the Future hosted at Mall of the Emirates, is further illustration of this. We wish all the participants the best of luck.”

Background Information

Mall of the Emirates

Mall of the Emirates is the world’s first shopping resort, in the heart of Dubai.

It features about 630+ brands, in an area of 233,467 sqm. It includes department stores, fashion and lifestyle. It also has sports, electronics, home furnishing and the largest Carrefour in the city.
The mall is the perfect destination for families. It offers fun attractions and activities such as Magic Planet, VOX Cinemas and Ski Dubai. On top of that, with more than 100 dining and café selections, the mall has something for everyone.
Mall of the Emirates provides an unmatched luxury, with more than 80 of the world’s most renowned designer brands.
For the guest's comfort, the mall has two adjoining hotels. The 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.