Shurooq strengthens safety measures at Al Khan Beach
The Sharjah Investment and Development Authority (Shurooq) has announced the implementation of new and improved security procedures along the Al Khan beach in Sharjah, in a bid to enhance safety levels for visitors and tourists who progressively visit the beach on a frequent basis. The new safety plan aligns with Shurooq’s mission to provide all leisure, family and tourist destinations in the emirate with the highest safety and security standards, while maintain its positive levels of visitor satisfaction and happiness.
The new safety strategy features 2 main and 6 subsidiary watchtowers for lifeguards, in addition to a rescue boat, 2 jet skis and 2 buggy cars. It also includes 17 lifeguards who will patrol the beach throughout the hours the beach will be open to public. Their team comprises 1 supervisor and 2 adjuncts with 12 other lifeguards from sunrise until sunset.
“Being one of the most attractive natural outdoor spaces with numerous activities to engage in, Al Khan Beach is one of the biggest leisure destinations for both residents and tourists in Sharjah. It has been experiencing an increasing footfall year-on-year, and it was an organisational responsibility for us to implement all necessary procedures that were required to deliver a memorable beach-going experience well integrated into the highest quality of safety and security throughout the year, especially during high season,” said Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq.
He added: “This reflects the level of satisfaction and peace of mind Sharjah’s beach enthusiasts are experiencing already. Such positive outcomes propel us towards continuing to improve security at the beach. Enhancing beach safety makes it an agreeable and attractive tourist and family destination, and paves the way for many leisure and tourist projects in the future.”
“Shurooq has a commitment to improve all areas in Sharjah, Al Khan in particular. For many years, it has served as a pivotal centre for leisure and tourism because with its various attractions like the Sharjah Aquarium, Sharjah Maritime Museum, Al Aqroubi Mosque and Al Khan Heritage Village – all of which originated in what is currently known as the current Al Khan suburb,” concluded Al Qaseer.
The Al Khan suburb is one of the oldest preserved areas in Sharjah, which displays an exceptional mix of the past and present. The various attractions it offers coupled with its strategic location on Al Khan bay, bordering between Sharjah and Dubai, makes it a popular spot for leisure and tourism attracting visitors from all seven emirates of the UAE and beyond.
Over the years, Sharjah has grown into a centre for arts and culture as well as a leading industrial hub. The emirate takes a holistic and balanced approach to economic and social development by creating human-centric experiences in conjunction with the development of physical assets and infrastructure.
Sharjah’s cultural scene has flourished under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council, Ruler of Sharjah. In 1998 Sharjah was designated as UNESCO’s “Cultural Capital of the Arab World” and today it is home to nearly a quarter of all of the U.A.E.’s museums and to popular events such as the Sharjah Biennial and the Sharjah International Book Fair.