Sony Ericsson releases limited edition back covers for Xperia arc S

Press release
Published November 13th, 2011 - 07:37 GMT

Sony Ericsson today unveiled elegant limited edition back covers for Sony Ericsson’s Xperia arc S, designed by the award-winning ‘popstar of design’ Karim Rashid.

Karim Rashid, who has to date crafted over 3,000 designs and won over 300 awards, has also created an attractive accessory to conveniently hold the Xperia arc S in place while charging.

Describing the qualities that unite his design and the XperiaTM arc S, Rashid said: “With its kind of sweep and curves, the smartphone exactly meets my design philosophy. I call it aesthetic minimalism. The Xperia™ arc S humanises technology, which is one of the primary goals of my work.”

Drawing inspiration from the urban curves and structures of New York’s architecture, Karim Rashid’s new outfit ensures the Xperia™ arc S easily nestles into the user’s hand,

Complementing its ergonomic design, the award-winning Xperia arc S lives up to its promise and delivers the extra-fast 1.4 GHz processor featuring enhanced entertainment. In addition to appeasing music lovers with millions of songs on ‘Music Unlimited’, movie-goers too are offered some of the latest Hollywood blockbusters. The 8.1 megapixel camera with Exmor R-Sensor additionally ensures ultra-sharp images, even in weak light.

Sony Ericsson Xperia arc S at a glance:

Super-fast 1.4 GHz processor.

3D and 2D sweep panorama photography.

8.1 MP camera with Exmor R for mobile image sensor.

4.2” Reality Display with Mobile BRAVIA Engine.

Latest Android platform Gingerbread 2.3.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) 
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory 
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture." 
Symbolizing Sony's spirit of challenge to "do what has never been done before," 
the company has continued to release countless "Japan's first" and "world's first" products.

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.

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