Spectrami expands into a new office to manage growing business in MEA region

Press release
Published July 20th, 2014 - 08:34 GMT
Anand Choudha, Managing Director, Spectrami
Anand Choudha, Managing Director, Spectrami

Spectrami, the leading value added distributor in the region, has announced that it has moved to a bigger and better office in Dubai, UAE. The new office, which is located at Mazaya Business Avenue in Jumeirah Lake Towers, measures 4,500 sq. ft. and can seat a workforce of 45 employees. 

Currently a team of approximately 20 employees will be stationed at the new facility, and the company expects to grow its headcount to about 45 soon. The new office will cover UAE, KSA and South Africa, with dedicated resources allotted to each of these markets. 

Speaking about the achievement, Anand Choudha, Managing Director, Spectrami, said, "We are very excited about shifting our headquarters into a bigger and better office. This is in line with our commitment to our entire channel community in this region. Among other facilities, the new office houses an improved Customer Experience Center (CEC), which will showcase all the products and solutions we offer through our partnerships with leading technology vendors." 

Choudha explained that in addition to the new CEC, the office is also equipped with a world class training lab, which can offer all kinds of training and certification programs to its customers and channel partners. The number of meeting rooms has also been increased from 1 to 3 in the new facility. "The new base will provide the staff and location to take on even more local operations and better serve our existing clients and channel partners. The new office is part of our existing growth strategy, which has the potential of creating more jobs in the UAE in the coming months, in addition to increasing our company's turnover in the process," concluded Choudha.

Background Information


Spectrami had a very humble beginning as a two-member team in July 2011 with a clear objective to redefine “value” in the value-added distribution space. 

Initial success was achieved by introducing niche and specialized vendors with a full 360-degree service offering, as part of our vendor extension model (VEM). As we grew at a breathtaking pace in the subsequent years, we have maintained the ability to keep innovating and adapt to the ever-changing demands of the vendor and reseller eco-system. With more established vendors joining us, we have created a robust and scalable model to suit the needs and demands of all of them.

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