Sumo-sized savings atvGITEX Shopper 2011 with Fujitsu

Press release
Published October 5th, 2011 - 11:27 GMT

A true East meets West story will take place at GITEX Shopper 2011 when Fujitsu partners the power of their German-made notebooks with Sumo-sized promotions throughout the 8-day event.

Customers who take advantage of massive savings on Fujitsu LIFEBOOK notebooks can increase their winnings by taking on Nara, a champion Japanese sumo wrestler, in a friendly bout of arm wrestling or tug-of-war. And every shopper with a new Fujitsu purchased from GITEX Shopper 2011 earns a professional photo taken with Nara to commemorate their Sumo-sized savings.

Chandan Mehta, Director Product and Portfolio Management, Fujitsu Technology Solutions says: “While Fujitsu’s LIFEBOOK notebook computers are light-weight, they carry the power of the second generation Intel Core processing, packing major computing strength in a small and sleek package. Hosting Nara – one of Japan’s premier sumo wrestlers – at GITEX Shopper 2011 enables consumers to gain major savings and value while having light-hearted and fun encounter.”

Fujitsu customers who go toe-to-toe with Nara at GITEX Shoppers can win cash-back vouchers, discounts on new LIFEBOOK models, free digital cameras and portable hard disks, and even complimentary LIFEBOOKs. Seven LIFEBOOKs are set to be won by seven different shoppers who automatically enter a raffle draw by getting into the Fujitsumo ring with Nara.

Weighing in at 165kg, Nara is a formidable opponent -- he weighs more than 66 Fujitsu LIFEBOOKs stacked together-- but he’s no match for the speed of Fujitsu LIFEBOOK technology. Nara’s custom-built mini Sumo ring can be found at the Fujitsumo stand with Japan’s two-time heavyweight champion onsite at GITEX Shopper.

Fujitsu will be at stand CR1 this year at shopper.

Background Information


Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions and services. Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers.

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