The DOMOTEX Middle East trade show currently running at the Dubai World Trade Center (DWTC) featuring flooring and carpeting is expected to generate some $2.7 million, according to some estimates of industry experts, as such industries reap the benefits of the region's booming real estate market.
"I can see this show really growing over the next two years and we expect to generate around $2.7 million worth of business from it," said Sultan Salem Al Qaiwani, general manager of Merinos, according to Gulf News Daily.
"Most of the customers we deal with in this region have visited from Saudi Arabia, Qatar, Bahrain, Oman, Malaysia, India, Pakistan, Iran, Egypt, Libya and Morocco," Al Qaiwani added.
The trade show is the first of its kind specializing in flooring products in the region.
Over 240 exhibitors from 36 countries are will be exhibiting at the first-time expo, which will run until Wednesday evening.
The exhibition, organized by Deutsche Messe Hannover AG, is the fastest selling new-to-market trade event in the history of the DWTC. Dubai's Merinos said its order book could jump by millions of dollars by the end of the exhibition. "We will visit all the countries following the show. It is a good time to be here and to get into the market," he added.
"I expect this exhibition to grow in line with the industry and to become even more sophisticated," said UAE-based Walls and Floors Middle East chief executive officer Ali Nikzad.
© 2006 Mena Report (www.menareport.com)