Leading Istanbul fragrances group Gulcicek Kimya plans to set up an office and warehouse joint venture in Dubai to take advantage of the growing private label market.
The company specialises in fragrance compounding, creating oils used to scent a range of products from perfumes and cosmetics to washing up powder.
It is using Private Label Middle East (PLME), the region’s first contract manufacturing event, as a spring board into the regional market.
Gulcicek Sales Manager, Aslan Gulcicek, said: “PLME will link us up with manufacturers of cosmetics and household products in the private label business. We understand the tastes and likes of this region and will be able to customise special fragrances that suit this market.
“It is easy to do business in Dubai because it is an advanced economy and you do not have a problem with payment.”
Gulcicek is one of several Turkish chemical manufacturers producing a range of products from washing powder to cosmetics, that have signed up for PLME as part of a Turkish group currently forecast to feature over 30 individual companies.
The group includes, cosmetics specialists, Luni Hiyyenik and Tan-Alize, wet wipes manufacturer, Sapro Temizlik, washing powder and detergent group, Baser Kimya, plus HES Kimya Sanyai, Shoe and leather care products manufacturers Ozden Kimya ve plastic San Tic Ltd, and Tibet Ithalat, which make a variety of general purpose cleaners.
Sapro Temizlik will be promoting its new Freshline wet wipes at PLME as well as looking for private label customers for its products.
Export Marketing Executive, Pinar Rona, said: “This is an important new market for us as we estimate the private label industry is set to grow at 10 per cent a year in the Middle East.
“We will be meeting both retailers and wholesalers from the region to grow our existing private label production as well as promote our own brand.” (menareport.com)
© 2004 Mena Report (www.menareport.com)
