Luxury brand retailer Paris Gallery has opened the doors to its first ‘New Generation’ department store at Ibn Battuta Mall, unveiling its revolutionary shop-in-shop concept.
Having firmly established itself as the foremost retailer of luxury goods and services in the Middle East, Paris Gallery has embarked on the next stage of its evolution with the ‘New Generation Paris Gallery'. The shop-in-shop concept incorporates several luxury shops within the store, offering a range of luxury brands and services, many of which are exclusive to Paris Gallery in the region.
Marvin B. Shaire, Chief Operating Officer of Nakheel Retail Corp, said: “The opening of Paris Gallery provides a welcome addition to Ibn Battuta Mall and we are delighted that Nakheel has been selected for their first New Generation store. The store, which is located within the Persia Court, wonderfully intertwines with the authentic architecture of the mall providing a suitably stunning setting for a most exclusive store.
“The shop-in-shop concept is a truly unique idea; customers can take the weight off their feet in a coffee area, unwind with a facial, or relax with a fruit juice while their perfume is prepared. It would appear that shopping has suddenly become a little less hectic and a little more pleasurable!”
Leading Italian skin care research company [ comfort zone ] provides a treatment cabin and spa shopping area, offering more than 25 treatments for face and body, specialized care for hands and feet, sun care, and unique massage therapies from around the world.
Le Marron has also opened its first chocolatier in Dubai, which incorporates a coffee shop offering hot chocolate, tea, coffee and a variety of chocolates; a dedicated gift wrapping service; as well as gift items such as silver plates and crystals hailing predominantly from the Middle East.
M. Micallef has launched its innovative “Perfume Cocktail Bar” where clients can relax at the “Micallef Bar”, while an exclusive fragrance “Cocktail” is prepared for them.
Luxury Arabic perfumery Hind Al Oud will also be offering their collection of quintessentially Arabic classical perfumes at a specially designed shop within the store. A total of 35 oils have been blended and are currently exclusively available at Paris Gallery flagship showrooms in Dubai, Sharjah and Abu Dhabi.
‘New Generation Paris Gallery’ is currently open for business at Ibn Battuta Mall; however, a full launch is planned for later this month.
© 2005 Al Bawaba (www.albawaba.com)
