Aligned with the 'Qatar National Vision 2030', Dohaland will lead innovation in urban living through sustainability and heritage, providing a dynamic modern lifestyle that exists in harmony with its surroundings, and empower human potential to grow and flourish.
Her Highness Sheikha Mozah Bint Nasser Al-Missned established Dohaland with a mandate to address a gap in the architectural history of Qatar and rediscover a unique form of Qatari urban development. A subsidiary of Qatar Foundation, Dohaland aims to understand and implement how the best of the past, and modern, innovative technologies and thinking can be blend to create a new architectural language in Qatar. Construction work on Dohaland's signature project Musheireb was initiated on January 13th, 2010, by His Highness Sheikh Hamad Bin Khalifa Al Thani, the Emir of Qatar, and Her Highness Sheikha Mozah Bint Nasser Al Missned, who revived an age-old Qatari tradition by leaving her royal handprint on the cornerstone of the project, due to be completed by 2016.
Dohaland has invested time and resources towards researching a new Qatari architecture and urban planning language with the foremost experts in the industry. Dohaland also launched its CSR commitment, Knowledge Enrichment Centre, a floating structure moored off Doha Corniche, designed to support the people of Qatar to flourish and enrich their experiences, and encourage a new culture of knowledge sharing. Dohaland will cultivate enduring environments for the benefit of people, built to the highest international environmental standards and best practice. The company aims to become the preferred real estate development partner in Qatar, leading by example, leading the market and becoming an employer of choice.
Dohaland's subsidiary 'Dohaland Hospitality' aims to introduce unique hotel brands to Qatar and contribute to the development of tourism and hospitality industries in the country while achieving the best in modern hospitality standards. Dohaland Hospitality has appointed Mandarin Oriental Hotel Group to operate and manage a new luxury city centre hotel and serviced apartments as part of the Musheireb project. It has also signed a Joint Venture agreement with Premier Inn to introduce the 'value hotel model' to Qatar through a 200-room hotel to be built at Education City, Doha, Qatar.