One of the first things they tell you when producing content is to be relevant, know your audience.
Middle East Airlines achieved full understanding of the elements that interest Lebanese. Quality wise, hell, it’s poor –no argument can save that.
It can never top the professionalism of Qatar Airways or Virgin Atlantic. But in terms of the features –dance, Lebanese music, well-humored presenters, and sights of Lebanon –the video gets an A+.
By Souad Lazkani
WE SAID THIS: It may not be much, but it’s a step forward for the Lebanese company, and we can’t but encourage them.
