GMC ranks among industry’s top 10 brands in J.D. Power Initial Quality Study

Press release

Published July 6th, 2011 - 09:27 GMT

GMC Sierra

GMC was ranked within the top 10 automotive brands in the 2011 J.D. Power Initial Quality Study, placed 10^th overall. GMC moved up 15 ranking positions compared to last year’s study. GMC attributes its performance to new quality improvements across the portfolio and a strong performance by Sierra in the full-size pickup segment.

The GMC Yukon/XL was placed second in the large crossover/SUV segment, exceeding the segment average score by 7 percent.

“We believe GMC’s initial quality performance and Yukon’s placement in its segment demonstrate GMC’s commitment to deliver high-quality vehicles that command respect,” said Luay Al Shurafa, Regional Brand Manager. “We’re celebrating these accomplishments on the run as we continue to improve quality across our portfolio and exceed the expectations of our GMC customers.”

The 2011 IQS is based on responses from more than 73,000 purchasers and lessees of new 2011 model-year vehicles surveyed after 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.

In June, GMC delivered its 2^nd best sales month in 32 months on strong demand for crossovers, SUVs and full size pick-ups. GMC’s sales in the Middle East witnessed an increase of 39% in June 2011 compared to June 2010. GMC year-to-date sales in the Middle East witnessed an increase of 15% compared to the same period last year.

Background Information

GMC

Built on the philosophy of ‘We are Professional Grade’, which celebrates GMC vehicles and customers - people who passionately live life to a higher standard - GMC has manufactured pickups since 1902. With a rich heritage in the Middle East that spans more than 115 years, the brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.

Company Profile

General Motors

We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.

General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.

As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.

Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.