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Coca-Cola

Coca-Cola latest

(Shutterstock/ File Photo)
October 5th, 2019 - 06:45 GMT

Coca-cola Makes New Bottle From Discarded Plastic Into The Oceans

Coca-cola has unveiled what it claims to be the first bottle made using discarded plastic washed up from the oceans. Volunteers collected plastic waste from 84 beaches in Spain and Portugal which was combined with similar waste captured by trawlers in the Mediterranean and then put through 'enhanced recycling'. This chemical process enables lower-grade plastic to be stripped of impurities and brought back to 'virgin grade' so it can once ...
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“Social media can help any business unless it’s a very niche B2B company,”  said Goel, an executive director at Socialize
February 23rd, 2012 - 09:48 GMT

Middle East firms must up the ante on digital marketing

The dominant theme of the Special Meeting was the need to expand the Arab economies to build at least 75 million new jobs within the next 20 years to offer opportunities to the next wave of young people
October 24th, 2011 - 02:16 GMT

Leaders of the forum leave Jordan with a spring in their step

There are other people than protesters  who believed passionately in the importance of soft issues like social entrepreneuralism, quality education, and building the right environment for civil society to flourish
October 24th, 2011 - 06:36 GMT

The world economic forum that brings change, quietly

Middle Eastern companies need to understand that the brand "lives" in all parts of a company and that it affects not just sales and marketing, but also research and developments
October 18th, 2011 - 04:56 GMT

Apple now in top 100 brands, but where is the Middle East?

Unless FIFA cleans up the mess, all sponsors are in real danger of reeling from the impact of negative association
June 26th, 2011 - 01:41 GMT

When sponsorship goes wrong: a FIFA case study

Brands
September 16th, 2010 - 10:48 GMT

Interbrand releases 11th annual ranking of the 100 “best global brands”

Al Bawaba
September 7th, 2010 - 02:30 GMT

Coca-Cola Middle East spreads the joy of Ramadan among children of Al Sanabel Orphanage

Al Bawaba
August 1st, 2010 - 09:13 GMT

Coca-Cola rolls out innovative campaigns as a key sponsor of Dubai Summer Surprises

Al Bawaba
July 4th, 2010 - 06:06 GMT

The ‘One’ Marquee attracts soccer fans as World Cup finale nears

Al Bawaba
June 20th, 2010 - 09:37 GMT

Multi-national cheers fill ‘One’ Marquee at Burj Khalifa

Al Bawaba
June 13th, 2010 - 06:07 GMT

Arab pop diva Nancy Ajram tours Modhesh World on opening day

Al Bawaba
June 9th, 2010 - 10:56 GMT

Nancy Ajram to inaugurate chic World Cup tent at Burj Khalifa area

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