Jotun to promote significance of using its Green Single Source Solution concept across Egypt

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, is looking towards strengthening its market presence in Egypt with the introduction of its revolutionary ‘Green Single Source Solution’ concept across the country’s increasing number of construction and development projects. The move reflects the company’s commitment towards supporting the call for more sustainable buildings and infrastructure projects in the country. The ‘Green Single Source Solution’ is part of Jotun’s strategic initiative to provide a holistic approach to high quality and cost-effective, paints and coatings solutions that are energy efficient and have low Volatile Organic Compounds (VOCs), to ensure less impact towards people’s health and the environment.

According to Jotun senior executives, the increasing number of construction and development projects in Egypt is accompanied with the call to implement more green building policies and guidelines. The company believes that paints and coatings to be used in these current and future crops of projects should leave less of a carbon footprint and offer key advantages like durability, high-performance, energy efficiency, and a strong capacity to minimize impact on air quality and add more aesthetic value to a project. In line with this, the manufacturer is launching the ‘Jotun Green Paint System’, which includes paints that qualify for many Green Building Rating Systems that is widely being followed across the globe. The launch follows after the company’s recent participation as one of the main sponsors of the 'Cost-Effective Sustainable Design and Construction Exhibition', which was held for the first time in Egypt.

“Egypt is currently experiencing rapid growth and development in its construction sector, with investments expected to grow to around USD 7.3 billion by 2015. The anticipated entry of strategic infrastructure projects over the next five years comes with the growing demand for buildings and other development projects to be more ‘green’ compliant,” said Tor Hatlo-Johansen, General Manager, El- Mohandes Jotun Egypt. “Developers are now hiring architects and consultants with local experience and knowledge of designing and constructing energy-efficient and sustainable projects. The three things at the top of everyone’s agenda are sustainability, efficiency and cost. To meet this demand, Jotun is introducing the use of its 'Green Single Source Solution' as an effective measure that adds more 'green' value to these current line of projects.”

The conference provided a venue for participants to discuss key issues and topics like the analysis of regional case studies and best practice implementations; the benefits of using cost-effective sustainable design and construction; launching the 360° approach to create the first LEED gold building in Egypt; identifying appropriate sustainable materials and technologies, and enforcing and measuring sustainable development for communities. During the three-day affair, Jotun presented its ‘Green Single Source Solution’ to the participants and was highlighted by a presentation made by Ashraf Wassef, Global Sales Director-Infrastructure Concepts, Jotun. Also, the National Centre for Research and Construction has extended an invitation to Jotun to become one of its members.

“Our recent participation at the ‘Cost-Effective Sustainable Design and Construction Exhibition' has resulted in Jotun being named as the most recommended consultant for engineers, architects and consultants. Rest assured that Jotun continues to remain steadfast in its commitment to not only offer paints as a supplier but also offer services as a paint consultant - rendering single source solutions for the buildings,” concluded Tor Hatlo-Johansen.