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The opening weekend of the World Cup at “The Stadium at The Walk”, at Jumeirah Beach Residence, a renowned Dubai Properties Group Destination, proved hugely popular as hundreds of avid football fans converged to the unique beach front, sports themed venue, from throughout the UAE, to celebrate football fever with live broadcasts of the inaugural World Cup 2010 games from South Africa.
“The Stadium at The Walk” was the preferred destination for the first round of World Cup action with a unique stadium style venue that rivals the experience of sitting front row at a live game. The live action started during the Opening ceremony when hundreds of traditional South African vuvuzelas were handed out to ardent football fans and their friends and families, who swayed to the beat of the World Cup anthems. Additionally, football giveaways to the crowd added to the fanfare and a true World Cup atmosphere.
KIA Motors, the title sponsor of “The Stadium at The Walk” further enhanced the experience by bringing the official 2010 World Cup mascot to celebrate with football fans throughout the weekend.
An interactive pre-game arena, sponsored by Visa, Sony and Western Union was a big draw with table football (foosball) games, a Play Station Zone, face painting, a juice bar, and range of sports themed food and beverage options.
Communications Sponsors Etisalat and Time Out Dubai will continue to keep football enthusiasts informed of all the events and activities from “The Stadium at The Walk” throughout the month long event.
Mohammed Al Habbai, CEO of Dubai Properties Group, said: “The careful selection of our partners reflects our commitment to quality and our passion to present an extraordinary World Cup experience in Dubai. “The Stadium at the Walk” has already become a popular venue with residents as well as visiting tourists from around the globe and will continue to deliver exciting football throughout the one month event.”
DPG has partnered with B Communications of Dubai to organise the special World Cup experience, with 350-Seat tent offering a Stadium-Style ambience featuring a massive 7 X 4 metre High Definition screen along with 34 plasma screens, ensuring an optimum viewing experience. The fully air-conditioned venue offers grand stand style seating, lounge style seats with bean bags in addition to exclusive VIP areas. The 5-star Jebel Ali Golf Resort has been signed up to provide 5 star quality football themed food, beverage and shisha.