‘Halal Expo 2009’ caps off impressive run with record sales and visitors

Published December 1st, 2009 - 12:52 GMT

The third annual ‘Halal Expo 2009’, the definitive event for Halal industry in the region, has capped off its impressive run with record sales and visitors. Orange Fairs & Events, organiser of the event, has revealed that the exhibition witnessed active participation from leading international and regional exhibitors from the Halal industry, 90 per cent of whom has already confirmed their presence at the ‘Halal Expo 2009’, which is set to be staged by November 2010.


Endorsed by the Dubai Chamber of Commerce and Industry, the event hosted more than 80 global companies and international exhibitors representing 200 brands from 22 countries. One of the success stories that emerged during this year’s expo was JES Middle East L.L.C, a leading exporter of Halal beef from Japan, who reported that it has initiated talks with several companies in the hospitality sector. The company also revealed that participating at the event has provided a good head start in achieving its target to grow its UAE exports to AED 1 million in 2010 and double that figure the following year.


“Halal Expo is truly becoming the region's definitive event for all key players in the industry and this event has offered exhibitors from the halal industry an excellent opportunity to expose their products to a global audience, which is precisely what they need to penetrate the broader market,” said Nafees Ahmed, Project Manager, Orange Fairs & Events. “The exhibitors have really exerted considerable effort to prepare for this event and this shows the rapidly increasing global interest in the region's Halal market, particularly in the UAE.”

Among the top global companies featuring Shari'ah compliant products present were Amadeh Laziz (Iran), Khazan (UAE), and beef producers Real Food Company Sdn Bhd (Malaysia). Other participating companies were from Argentina, China, Egypt, France, Germany, Indonesia, Italy, Jordan, Kuwait, Netherlands, Pakistan, The Philippines, Turkey, Thailand, Malaysia, Singapore, KSA, USA and the UK. Aside from manufacturers and service providers, regional and international Halal Certification Authorities, Chambers of Commerce, and International Halal Associations such as Islamic Food and Nutrition Council of America (IFANCA), Dubai Municipality, Islamic Services of America, Islamic Food Council of Europe, and Halal Food Authority – UK also participated at the event.


“We are overwhelmed by the excellent exhibitor as well as visitor turnout at the ‘Halal Expo 2009’. We have seen outstanding business within our three-day run, which underlines the importance of the event among the global industry players and visitors. With the increase in the number of exhibitors this year, we will certainly build on the momentum we have gathered to further expand the coverage and mileage of this event in the future,” concluded Ahmed.

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