Abu Dhabi Duty Free (ADDF) has once again gone the extra mile in offering something innovative when it comes to its annual Summer Promotion and, from 1st July through to the 15th October, invites all passengers through its airports the chance to “Win Your Dreams”.
As a result of having tied up with the region’s largest private sector master developer, DAMAC Properties; passengers leaving, arriving or transiting through the Abu Dhabi airport this summer can expect to win three great prizes.
The “Spend and Win” retail promotion offers customers at Abu Dhabi Duty Free the chance to win one of three prizes - a DAMAC luxury apartment at Oceanscape, Reem Island, Abu Dhabi, a BMW Z4 sports car and a cash prize of AED 100,000.
“This has got to be one of the most exciting offers ever run by Abu Dhabi Duty Free and we expect passengers to express massive interest given the great prizes on offer,” said Niveen Ibrahim, General Manager of ADDF.
For the most part, the promotion will take a three-tiered approach with spend levels set at AED 100, AED 250 and AED 500 per ADDF outlet. In turn, passengers will receive up to three coupons to enter into the draw, scheduled to be held in the second half of October 2007.
Coupons to all three draws will be handed over if spending over AED 500; two coupons will be issued for the BMW Z4 and AED 100,000 cash draws if spending over AED 250; one coupon for the AED 100,000 cash draw will be offered to passengers spending over AED 100 per outlet. Some outlets will require a minimum spend of AED 500 only.
The top prize in the promotion is an apartment at DAMAC’s Ocenscape development in Abu Dhabi and will comprise a number of high-end amenities, including an infinity pool overlooking the mangroves and the sea, a state-of-the-art health club, Jacuzzis, steam rooms, saunas, relaxation and massage rooms. Other facilities will comprise of a pharmacy, boutique shops, restaurants, cafes, and children’s play room and an AV centre among other features.
“Our project in Abu Dhabi is a natural progression towards a prosperous future for DAMAC Properties due to the exponentially strong growth potential of the Abu
Dhabi real estate market. DAMAC is pleased to be partnering with Abu Dhabi Duty Free in order to offer one lucky passenger the chance to be one of the first to own a high-end waterfront luxury property in the city of Abu Dhabi,” said Peter Riddoch, CEO, DAMAC Properties.
“Oceanscape, on Reem Island, is DAMAC’s flagship property offering in Abu Dhabi and we are confident that the ability to reach the highly sophisticated travel retail customer while continuing to reach out to a wider international audience will demonstrate DAMAC’s ongoing commitment to bringing quality properties to regional and international markets,” added Riddoch.
“Our belief in Abu Dhabi's potential stems from the government's strong commitment towards substantially developing its real estate industry. Our Oceanscape project aims to provide the ultimate in luxury lifestyle and its sea facing location and ultra modern design will make it the most sought after address in Abu Dhabi,” concluded Mr. Riddoch.
With the promotion extending into October, ADDF has indicated that this decision was taken in order to offer greater benefit to passengers, sponsors and retail partners.
“Much of the peak outbound traffic happens over the summer months, however, we wanted to offer passengers a chance to benefit from the promotion on their return also,” said Ibrahim.
The Abu Dhabi Duty Free “Win Your Dreams” promotion runs from 1 July – 15 October 2007.
Abu Dhabi Duty Free (ADDF)
Established in 1984 with just five shops, Abu Dhabi Duty Free (ADDF) has grown into a multi-award winning travel retail organization and as the second-largest operation in the Middle East maintains the highest average spend per customer of all Middle East Duty Free operations. From the beginning of 2008, additional retail space will be added at Abu Dhabi International Airport with the new Terminal 3 development – a dedicated terminal f or Etihad Airways, the National Airline of the United Arab Emirates. With the growing number of flights and routes coming through Abu Dhabi’s airports in the short to medium term, ADDF is set to become one of the fastest growing travel retail environments over the next decade. ADDF runs a monthly draw “The Big Ticket” – a multi-prize raffle that is open to travellers passing through any of Abu Dhabi’s airports and to non-travellers via an online purchase facility or at drop-off points at the airports. With a total prize fund of AED 1,500,000 (USD 407,830) or AED 1,000,000 (USD 271,887) for first prize, tickets are typically priced at AED 500 (USD 135) each. ADDF services extend across the Emirate with operations at Abu Dhabi International Airport, Al Ain International Airport, and the Ghweifat land-border outlet between the UAE and KSA.
ABOUT DAMAC PROPERTIES:
DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The company’s portfolio of 52 towers is worth over AED15 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The company’s schemes are located in the most desirable and exclusive locations and the homes are
built to a high quality specification that has become synonymous with the group. Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The company’s diverse range of expertise allows them to control their land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon and Qatar. DAMAC Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to www.damacgroup.com and www.damacproperties.com.
